G10 T1 USP & Branding 10G2

• Business Studies
• Secondary Education

Monday, 27th of October 2025

What are the 4 Ps of the marketing mix?

1. Production, price, percentage and place.
2. Produce, promotion, price and presentation.
3. Product, price, place and promotion.
4. Product, place, presents and prices.

When designing or choosing a product for your business, you must think about how it looks. This is called ______.

1. function
2. aesthetic
3. cost-effectiveness

The product should be of good quality and usefulness to customers without being too expensive to make. This is called ___.

1. function
2. aesthetics
3. cost-effectiveness

forms.office.com

What is special about these products?  

What is the meaning of USP?

1. It is what makes a product different and better than competitors.
2. The price of the product compared to competitors.
3. The number of shops selling the product compared to competitors.
4. -

A unique selling point can help a business gain...

1. competitors
2. customer loyalty
3. less profit
4. -

135 Dirhams

What are the 5 ways a business can have a USP?

Branding is a way a business can have USP. A brand includes which of the following?

1. brand, logo, motto and packaging
2. branding, location, motive and production
3. brands, local, promotion and packaging
4. brand, logo, production and motto

Which dairy milk business uses the motto: "Made with love... locally"?

1. Al Rawabi Dairy
2. Al Ain Farms
3. Al Marai Dairy
4. -

Al Ain Farm's Motto

Which business uses this motto: "Think different"?

1. Samsung
2. Nokia
3. Apple
4. -

Apple's Motto

Why do businesses need to have a USP?

1. to stand out from similar products
2. to produce lots of unique products
3. to decrease customer loyalty

forms.office.com

USP & Branding 

Group Activity: You are starting a new product for Emirati girls (examples: abaya fashion line, perfume, or snacks)

Your work must include:

1. name of your product 

2. the product must have a USP 

3. the branding; logo, packaging, colours, motto

I have mastered USP and Branding.

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