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Market research - task A prep

Market research- week 49

We will:

1. Prepare for task A - test

2. Read pages 260 - 263 & take notes

3. Read pages 265 - 276 & take notes

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Slide 1: Tekstslide
BTECMBOStudiejaar 4

In deze les zitten 33 slides, met interactieve quizzen en tekstslides.

Onderdelen in deze les

Market research- week 49

We will:

1. Prepare for task A - test

2. Read pages 260 - 263 & take notes

3. Read pages 265 - 276 & take notes

Slide 1 - Tekstslide

Let's look at the main points

Slide 2 - Tekstslide

Read pages 260 - 263 & take notes
timer
12:00

Slide 3 - Tekstslide

Information that an organisation collects from its own research efforts is ......... research.
A
primary
B
secondary
C
internal
D
external

Slide 4 - Quizvraag

Chapter 4. Interpreting findings
It is important to be able to present all your data in the right manner to your company/organisation and your teachers.

Slide 5 - Tekstslide

........ involves watching some type of behaviour and recording the findings

Slide 6 - Open vraag

There are a number of ways of calculating averages;

THE MEAN

THE RANGE

THE MEDIAN

THE MODE

Slide 7 - Tekstslide

Slide 8 - Tekstslide

What does inter-quartile range mean?

Slide 9 - Open vraag

The most frequently used method of market research is a ....

Slide 10 - Woordweb

When do we use a scatter diagram?

Slide 11 - Open vraag

A trend is ....
A
a random set of answers
B
fashionable
C
a pattern that appears in a set of figures

Slide 12 - Quizvraag

A ........ is a group of actual or potential customers brought together to discuss a particular product or consumer issue
A
market research
B
survey
C
focus group
D
panel

Slide 13 - Quizvraag

Read 4.2 carefully and take notes
timer
8:00

Slide 14 - Tekstslide

A ..... is a survey that is conducted over an extended period of time with the same group.
A
focus group
B
panel
C
field trial
D
observation

Slide 15 - Quizvraag

Upload a photo that depicts a pictogram

Slide 16 - Open vraag

Someone who takes part in a survey is called a .....

Slide 17 - Woordweb

This is a bar chart

Slide 18 - Tekstslide

What is the purpose of a field trial?

Slide 19 - Open vraag

Upload a photo that depicts a pie chart

Slide 20 - Open vraag

Slide 21 - Tekstslide

Internal sources =
A
information published by other organisations
B
information that already exists within the business
C
information that you get from doing a survey
D
information that you get from observation

Slide 22 - Quizvraag

these are frequency curves

Slide 23 - Tekstslide

upload a photo of a line graph here

Slide 24 - Open vraag

The Delphi technique is a method that is used to....
A
predict future patterns
B
find out past likes and dislikes of customers
C
study people's current behaviour

Slide 25 - Quizvraag

How you interpret the results of your research is very important. Before writing up your main findings, you should first set them out in a rough draft. Write down your research OBJECTIVES and then list the research methods you used. What do you consider to be the most significant result? Then you provide the evidence that supports these results.

Slide 26 - Tekstslide

If you look at the effect social media has, what research are you doing?
A
strategic research
B
databank research
C
technical research
D
Ad hoc research

Slide 27 - Quizvraag

Read 4.4 Limitations of research

Take note of things like;

* excess of information

*  reliability of sample

* bias

* subjectivity


Slide 28 - Tekstslide

Triangulation is researching....

Slide 29 - Open vraag

Homework: please study for your test (task A).

pages 238 - 256

Slide 30 - Tekstslide

True or false?
Qualitative research takes longer to record as it involves collecting views and opinions.
A
true
B
false

Slide 31 - Quizvraag

write down YOUR research objective(s)

Slide 32 - Woordweb

Slide 33 - Tekstslide