6A - Word on the street

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Slide 1: Woordweb
EngelsMiddelbare schoolvwoLeerjaar 1

In deze les zitten 23 slides, met interactieve quizzen en tekstslides.

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Slide 1 - Woordweb

Question: Imagine you really want these sneakers. Who has influenced you to want these? Where might you have seen these shoes before? 
Read text: The influencers
10 minutes to read the text. 
Write down difficult words or words you do not understand
Have a look at exercise nr 2
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Slide 2 - Tekstslide

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Any difficult words from the text?

Slide 3 - Woordweb

discuss difficult words for PWF
The girl in the café
A
is being sold something
B
has the same conversation with a different boy
C
is working with the boy
D
will probably buy the computer game

Slide 4 - Quizvraag

This is ex. 2 SB
The tourist in the street wants
A
someone to help them
B
to help someone
C
to advertise something
D
to give something away

Slide 5 - Quizvraag

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Stealth marketing is
A
marketing through personal recommendation
B
advertising in magazines
C
marketing by teenagers
D
expensive and difficult to do

Slide 6 - Quizvraag

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When companies use stealth marketin, they
A
sell their product in an illegal way
B
give away their products for customers to try
C
use people that customers 'trust'to sell something
D
only use people on the street to sell something

Slide 7 - Quizvraag

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What does Tanya say about stealth marketing?
A
It makes her feel uncomfortable
B
She often has to pay for products
C
She enjoys making videos of shopping trips
D
It makes her feel better than her friends

Slide 8 - Quizvraag

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Now ex. 4 + 6

Slide 9 - Tekstslide

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tricks
A
to talk someone into doing something
B
to lie to someone

Slide 10 - Quizvraag

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launch
A
to advertise something for the first time
B
to show something so people can look at it

Slide 11 - Quizvraag

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research
A
to study something in more detail
B
to aim something at someone

Slide 12 - Quizvraag

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targets
A
to lie to someone
B
to aim something at someone

Slide 13 - Quizvraag

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persuade
A
to talk someone into doing something
B
to have an effect on someone's ideas and choices

Slide 14 - Quizvraag

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influence
A
to have an effect on someone's ideas and choices
B
to advertise a product and encourage people to buy it

Slide 15 - Quizvraag

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promote
A
to advertise a product and encourage people to buy it
B
to aim something at someone

Slide 16 - Quizvraag

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display
A
to advertise something for the first time
B
to show something, so people can look at it

Slide 17 - Quizvraag

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on special offer
brand image
insider knowledge
marketing agency
company that develops ideas for adverts
to have more information about a product than other people
an idea associated with its name
cheaper than usual

Slide 18 - Sleepvraag

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Next up: 
  1. Do ex. 5, page 69 SB (keys slide 20)
  2. Check the answers to review p. 67, unit 5  (Keys slide 21)

Slide 19 - Tekstslide

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Answers to ex. 5 p. 69
  1. persuade                       5. display       
  2. launch                     6. promote / are promoting 
  3. research                         7. target        
  4. trick                                  8. influence

Slide 20 - Tekstslide

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Slide 21 - Link

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Do exercises in the workbook
The WB is in Google classroom, unit 6 - do ex. 1-4

Homework: 
Finish ex in WB (1-4)
Study: Unit 6A vocabulary (click here: quizlet)
finish exercises you haven’t finished yet

Slide 22 - Tekstslide

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Today - 2BVH
Finish page 68-69 SB
Finish page 44: ex 1-4
Finish ues publishing
Finish read theory: 4 texts

Slide 23 - Tekstslide

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