Grade 10_Business Studies_Target Market_ABO

• Business Studies
• Secondary Education

and Segmentation

Wednesday, 6th of September 2023

Monay, 6th of October 2025

1. To be able to identify target markets.
2. To identify the two types of market segmentation.
3. To identify the needs and wants of different markets. 

Starter Activity

Look at the picture and answer the questions:

1. What product is the business trying to sell customers?

draw a dress

Rolex income

Starter Activity

Look at the picture and answer the questions:

1. What product is the business trying to sell customers?

2. What is this big poster called in business? 

draw a dress

Rolex income

Starter Activity

1. A business uses ___________ (garmetink) to communicate with its __________ (toumcres). 

2. It helps a business _______(difn) out information about customers and what they _______ (tawn) in a product. 

draw a dress

Rolex income

draw a dress

Rolex income

A business must think about who is going to buy the product. This is called ___________.

1. target market
2. services
3. production

A computer games, sneakers and junk food business. Who is their target market?

Who is the target market of IMG and Global Village in Dubai?

1. teenagers
2. families
3. office workers

Who is the target market of Huda Beauty?

1. office workers
2. athletes
3. women with high income

                     

                    Who are Caffe Nero's target market? 

Who are Caffe Nero's target market?

Caffe Nero's target market are...

Businesses divide people into groups to make and sell products specially for the groups.
This dividing is called ____________.

1. target market
2. production
3. segmentation
4. services

geographic

demographic

There are two ways to segment (divide) a market. Through __________________ and _______________ segmentation.

1. demonstration, generation
2. dominetic, geostatic
3. demographic, geographic
4. -

1. demographic
2. geographic

1. demographic
2. geographic
3. -
4. -

1. demographic
2. geographic
3. -
4. -

1. demographic
2. geographic
3. -
4. -

1. demographic
2. geographic
3. -
4. -

Complete the LMS activity below. 

I mastered today's lesson!

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