BE STRONG FLEX: SNEAKERS LESSON 2 - ORIGIN STORY OF AIR JORDAN

• Engels
• Middelbare school
• mavo
• Leerjaar 2

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BE STRONG CHALLENGE: SNEAKERS LESSON 2

Air Jordan

How do we work?

* We only speak English in this class

* One person speaks at a time

* We focus on our work  

* We learn from each other

* We keep a positive work atmosphere 

* Light blue slides: you're up, get to work!

* Light green slides: you give feedback to the teacher.

Goals for today: 

Today you will: 

* learn about the Air Jordan history

* start making your own AJ 4 shoe

End product: 

You will have: 

* created your own  Air Jordan 4 collab

* presented your collab

The best entry wins a prize.

Cheat sheet woordjes

1. NBA - National Basketball Association (eredivisie basketbal)
2. dominate - domineren/de grootste zijn
3. not keen - niet enthousiast
4. pitch - verkooppraatje
5. sign a deal - een contract tekenen

Which two sportshoe brands dominated basketball?

1. Asics Tiger and New Balance
2. Adidas and Converse
3. Reebok and Puma
4. Nike and Skechers

Michael was more interested in a deal with Converse or Adidas. Why did he still go and listen to Nike's pitch?

1. Because his sister worked for Nike.
2. His dad dragged him by his hair.
3. Because his mother Doris persuaded him to go.
4. His high school teacher advised him to go.

Why were people surprised that Nike signed a $250,000 deal with Michael Jordan?

1. Because he had never played in the NBA before.
2. Because the amount of money was dissapointing.
3. Because he was a baseball player, not a basketball player.
4. Because he only asked for some shoes.

What makes AJ so unique?

1. Air Jordan is a brand within a brand.
2. The deal: $250,000 signing fee + 5% of sales.
3. The number of shoes created - 37 and counting!
4. Popular culture

In popular culture

The Air Jordan is the most influential sneaker of all time. It became so popular it's been featured in several films and a TV series that got their own collabs:

• Air Jordan X Do The Right Thing (SpizIke)
• Air Jordan X Space Jam
• Air Jordan X Fresh Prince of Bell Air
• Air Jordan X He Got Game

What would you do with $3.5 Billion?