Powers of persuasion

Power of Persuasion
How to get people to do and believe what you want them to do and believe...
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This lesson contains 16 slides, with interactive quizzes, text slides and 3 videos.

Items in this lesson

Power of Persuasion
How to get people to do and believe what you want them to do and believe...

Slide 1 - Slide

What do you do when you want to persuade someone to do something?

Slide 2 - Open question

Are you successful in persuading people to do what you want?
nearly always
sometimes
hardly ever

Slide 3 - Poll

Slide 4 - Video

Ethos
Pathos
Logos
 an appeal to emotion, an attempt to evoke either positive or negative emotional response in the consumer
 an appeal to logic or reason; gives you the evidence and statistics, "straight facts" about the product
an appeal to credibility or character; will try to convince you that the company is more reliable; involves endorsement from reliable experts

Slide 5 - Drag question

Now decide if the following examples are ethos, pathos or logos

Slide 6 - Slide

A child is shown covered in bug bites after using an inferior bug spray.
A
ethos
B
pathos
C
logos

Slide 7 - Quiz

Sprite Zero is 100% sugar-free.
A
Ethos
B
Pathos
C
Logos

Slide 8 - Quiz

A commercial shows an image of a happy couple riding in a Corvette.
A
Ethos
B
Pathos
C
Logos

Slide 9 - Quiz

Miley Cyrus appears in Oreo advertisements
A
Ethos
B
Pathos
C
Logos

Slide 10 - Quiz

Cardiologists recommend Ecotrin more than any other brand of aspirin.
A
Ethos
B
Pathos
C
Logos

Slide 11 - Quiz

1

Slide 12 - Video

01:27
This commercial is mainly
A
ethos
B
pathos
C
logos

Slide 13 - Quiz

1

Slide 14 - Video

01:19
This commercial is mainly...
A
ethos
B
pathos
C
logos

Slide 15 - Quiz

So....when you think about your commercial....

remember to put in some ethos/pathos/logos

Slide 16 - Slide