4BK - Ch1 - A

• Engels
• Middelbare school
• vmbo b
• Leerjaar 4

Chapter 2: Multimedia & Design

Learning goals

• A2 I know what influencer marketing is.
• I know how video editing can affect how people see an advertisement;
• I can speak with my classmate about social media influences and social code in English;
• I can discuss certain topics;
• I know what social codes are;

A: Watching

• In pairs

5a. Talk to a classmate. What does an influencer do on social media?

5b. Would you ever buy something because an influencer recommended it? Explain why.

5c Have you ever bought something from social media?

5. Before watching

Strategy - Social media and influencer marketing

On social media you see a lot of influencers. Influencers can be a big inspiration to their followers and almost feel like their friend. That can benefit companies! A lot of companies really want to work with influencers so that they can promote the company’s products. This is called influencer marketing. This can also benefit influencers because the more followers they have, the more money they earn.

As an influencer can feel like a friend, a sponsored message can feel like the influencer is helping you make your choices. What they are actually doing is advertising. YouTubers have agreed on a social code. They have to let their followers know if they get sponsored or not. They do that by showing the name of the company or product at the beginning of the video or in the description below their post.

Sometimes, an influencer acts as if they aren’t promoting something when they really are. This is called covert advertising (sluikreclame). There are a couple of ways this happens:

• The brand name of a product comes into view.
  
• Products are tested, and the influencer gives a positive review.
  
• An influencer visits a place, for example a shop, and gives a positive review.

A: Watching

• NOTEBOOK + PEN

Watch the videos. For both videos, write down the name of the influencer, what product they promote (for example: makeup, machine, gadget), how they promote their product, and if they use the social code and how.

6. During watching

00:00

Name of the influencer: ___
What product they promote: ___
How they promote their product: ___
If they use the social code and how: ___

00:00

Name of the influencer: ___
What product they promote: ___
How they promote their product: ___
If they use the social code and how: ___

Name of the influencer: Aspyn and Parker

What product they promote: iPhone 12 Pro Max and Casetify phone case

How they promote product: They unbox the phone and show the phone case and they give a discount for Casetify.

If they use the social code and how: Yes and no. They say ‘Thank you Casetify’ for the case, but they don’t say if the phone is sponsored.

Name of the influencer: Jenny Journals

What product they promote: her own artwork, Canon camera, printer/scanner

How they promote product: She says where she sells her artwork and shows what the best gadgets are to do the same.

If they use the social code and how: Yes and no. She says the video is sponsored by Squarespace in the description of the video. She doesn't say if she's sponsored or not for the camera, and printer/scanner.

Video 1

Video 2

A: Watching

• On your own:

magine you sell jewellery. You would like an influencer to promote your product. Write a message to an influencer, saying what you’d like the influencer to do. Use 60-80 words.

• In pairs

Discuss these statements. Do you agree or disagree?

1 ‘I don't believe people who are positive about the companies that sponsor them.’

2 ‘If someone is positive about a product or company, but they don't say if they are sponsored or not, I don't believe them.’

7. After watching

A: Watching

• On your own:

Read the post. Fill in the gaps using each word once. Choose from:

a ton of – brand – collection – packaging – review – sponsored

Do this in your book.

8. Vocabulary

A: Watching

• In pairs

Speaking

Look at the pictures and read the statements. Are the influencers in the photos breaking the social code or not? Discuss this with a classmate. Explain your answer. Take turns.

9. Speaking 

What have you learned?

• A2 I know what influencer marketing is.
• I know how video editing can affect how people see an advertisement;
• I can speak with my classmate about social media influences and social code in English;
• I can discuss certain topics;
• I know what social codes are;

Homework

Study:

Study vocabulary A watching page 116