The Ultimate Guide to Researching Employers for Interviews

The Ultimate Guide to Researching Employers for Interviews

Learning Objective

At the end of the lesson, you will be able to research and identify information on an employer that may be useful for an interview.

Introduce the learning objective and explain what students will be able to do by the end of the lesson.

Why Researching Employers is Important

Researching an employer before an interview helps you understand the company's values, culture, and goals.

Explain why researching an employer is important and how it can help you prepare for the interview.

Company Website

Visit the company website to learn about the company's history, mission statement, and products or services.

Instruct students to visit the company website and identify key information about the company.

Social Media

Look at the company's social media profiles to see how they interact with customers and what they're currently promoting.

Instruct students to explore the company's social media profiles and identify key information about the company's brand and marketing strategy.

News and Press Releases

Search for news articles and press releases about the company to learn about recent developments and industry recognition.

Instruct students to search for news articles and press releases about the company and identify key information about the company's recent developments and industry recognition.

Industry Reports

Read industry reports and analyses to gain a better understanding of the company's position in the market.

Instruct students to read industry reports and analyses about the company's industry and identify key information about the company's position in the market.

Employee Reviews

Read employee reviews on websites like Glassdoor to learn about the company's culture and work environment.

Instruct students to read employee reviews on websites like Glassdoor and identify key information about the company's culture and work environment.

Company Leadership

Look up information about the company's leadership team to learn about their backgrounds and values.

Instruct students to look up information about the company's leadership team and identify key information about their backgrounds and values.

Competitors

Research the company's competitors to gain a better understanding of the industry and potential challenges.

Instruct students to research the company's competitors and identify key information about the industry and potential challenges.

Interview Questions

Use the information you've gathered to come up with interview questions you may be asked and how you can relate your experience to the company's values and goals.

Instruct students to use the information they've gathered to come up with potential interview questions and how they can relate their experience to the company's values and goals.

Conclusion

Researching an employer before an interview can help you stand out as a candidate and show your genuine interest in the company.

Summarize the lesson and emphasize the importance of researching employers before an interview.

Quiz

Take a quick quiz to test your knowledge on researching employers for an interview!

Instruct students to take a quiz to assess their understanding of the lesson.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.