English 1.1 lesson 5

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Slide 1: Slide
EnglishHBO

This lesson contains 32 slides, with interactive quizzes and text slides.

Items in this lesson

Slide 1 - Slide

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Today
  • Questions about the format portfolio
  • Analysis of a press release
  • Feedback on your press release draft

Slide 2 - Slide

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Format
Moodle - Engels -Cursusmateriaal - Format portfolio English 1.1
Look up this format. This is how it works:
- fill in relevant details
- copy & paste your work
- add screenshot of TextAnalyzer

Slide 3 - Slide

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Do you have any questions about this format?

Slide 4 - Mind map

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Analyse a press release
Go to:
https://www.thebalancesmb.com/proper-press-release-format-3515620
Work in small groups - you have 10 minutes

Slide 5 - Slide

Find a way that suits you to share this link and the document that has the press release - if you want to share the latter.
Questions about the sample

Slide 6 - Slide

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WHO (par. 1)
Who issues the news?

Slide 7 - Open question

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WHAT (par. 1)
What is the news they share?

Slide 8 - Open question

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WHERE
Where does the event take place?
A
Boulder, Denver and Colorado
B
Boulder, Colorado
C
Eventbrite
D
Colorado

Slide 9 - Quiz

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WHEN (par. 1)
When will the event take place (day, date, time)?

Slide 10 - Open question

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WHY (par. 1)
Why is the event organised?
A
To celebrate startup talent and kick off Startup Summer 2019
B
To celebrate startup talent
C
To kick off Startup Summer 2019

Slide 11 - Quiz

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HOW (par. 1)
How is up-and-coming startup talent celebrated and Startup Summer 2019 kicked off?
A
By joining Startup Colorado
B
By organising a party

Slide 12 - Quiz

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HOW (par 1)
How is the event made especially interesting to join?
A
By involving the local entrepreneurial community
B
By kicking off Startup Summer simultaneously

Slide 13 - Quiz

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Par. 1

Slide 14 - Slide

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Why are Boulder, Denver and Colorado Springs mentioned in par. 2?
A
That is where startups that the students can join are located
B
That is where Startup Summer has their offices
C
That is where Nancy Phillips lives
D
That is where the kick-off party will take place.

Slide 15 - Quiz

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Can all students who are interested work at the Colorado startups mentioned in par. 2?
A
Yes, everybody can join the party by registering with Eventbrite.
B
No, only the most promising entrepreneurial students

Slide 16 - Quiz

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Par. 2

Slide 17 - Slide

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Where will the students who will participate in the Startup Summer programme be received for lessons?
A
At AMG headquarters in Greenwood Village
B
At the kickoff party in Boulder, Colorado

Slide 18 - Quiz

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Par. 3

Slide 19 - Slide

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What is the function of par. 4 (starting with "Founded in...)
A
It summarises the content of par. 1
B
It serves to stimulate people to join Startup Colorado
C
It gives background information on Startup Colorado

Slide 20 - Quiz

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par. 4

Slide 21 - Slide

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Contact details
Contact:
Janet Smith, Media Relations
jsmithe@freeprsample.com
(555) 555-1212
# # #

Slide 22 - Slide

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The inverted pyramid is completed

Slide 23 - Slide

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Note the new information
Start with:
  • FOR IMMEDIATE RELEASE
or with:
  • Embargoed for Release Until Sunday, October 7, 2018, at 2 p.m., EDT
EDT = Eastern Daylight Time (time zone in Eastern part of USA)
CET = Central European Time
(time zone of The Netherlands)

Slide 24 - Slide

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Add the dateline:
Use the following format to identify the location and the date of the release:
CITY, State, Month, Day, Year—

or for Europe:
CITY, Country, Day, Month, Year—

Slide 25 - Slide

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Capitalisation in headline
Use capital letters for:
  • nouns
  • verbs
  • adjectives
  • adverbs

Slide 26 - Slide

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Indicate the End
# # #

Slide 27 - Slide

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Add to draft
Add this new information to your draft

Slide 28 - Slide

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Slide 29 - Slide

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Peer feedback
  • Save your draft under another name
  • Form a pair with another student
  • Exchange copies, and switch on "Track changes" (tabblad controleren / knop "wijzigingen bijhouden") 

Slide 30 - Slide

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Homework - before the next class
  • Revise web lectures and LessonUps (including reading assignments)
  • Rework your text based on the feedback (peer feedback in class, expert feedback on Teams)
  • Run your text through the Editor and Grammarly once more
  • Make the TextAnalyzer analysis

Slide 31 - Slide

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NEXT CLASS
Dedicated to consultancy

Slide 32 - Slide

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