Hi Carl!
Thanks for your inspiring blog. I’ve recently had a similar experience to yours. I was looking for a red lipstick with a moisturising effect and thought I had found one. The reviews said it scored highest in keeping lips from drying out, which was just what I was looking for. Unfortunately, the first day I used it, by the end of the day my lips were all cracked from dryness. I was so disappointed! I returned it and asked for a refund, just like you did.
I think the Cornell research is right. The reviews I read lacked detail and they were all written in the “I” form. I wish I had read your blog earlier!
Thanks,
Zara