Year 7 Logos - 2025 - VectorPea / Canva

• Computing
• Lower Secondary (Key Stage 3)

Year 7 Logos - 2025 - VectorPea / Canva

What is the connection?

KO: Design an original, inclusive logo for Mansfield Arts that communicates creativity and local identity.

All: Sketch at least 3 logo ideas that meet the brief and basic design principles (clear silhouette, limited colours, legible type).

Most: Refine 1 concept into a balanced composition using appropriate colour, contrast and typography; explain choices.

Some: Produce a near‑final logo mark with consistent system variants (mono/colour, small‑size test) and a short rationale linked to target audience.

What makes an effective logo?

Video Questions

1. What does Michael Bierut mean when he says a logo is like an "empty vessel"?
2. Can you give an example of a wordmark, a pictorial logo, and an abstract logo?
3. Why do you think the Nike swoosh became so famous, even though people didn’t like it at first?
4. How is a logo system (like MTV or Google Doodles) different from a normal logo?
5. Do you think logos are really important for companies? Why or why not?

Mini Whiteboard Task

Quickly sketch an idea for "Mansfield Arts Festival 2025" in 

1 minute. 

Repeat 3 times with variations.

Effective Logos should be...

S_m_le ,  _o_d  and   _e_or_ble

Only use _ _ _ _ colours

_ _ _ _ _ to read text.

Skilling up in VectorPea

Making a cookie in VecotrPea.

• Shape Tool
• Changing Colour (fill / outline)
• Move Tool
• Direct Select (Manipulation)
• Pen Tool (adding points)
• Unite Tool / Subtract Tool (mentioned issue with subtract tool)
• Gradients
• www.vectorpea.com

Skilling up in Canva

Creating a cave man 

• Finding objects in elements in Canva
• Adding effects
• Using the "Position" tab to change the order of objects and aligning them.
• Adding text 
• www.canva.com

Upload your masterpiece here...

The Brief (Attempt 1)

Create a logo for Mansfield Arts, a community organisation promoting visual arts, music, dance and theatre. The logo must:

Work in colour and black & white

Use max 4 colours 

Include the words “Mansfield Arts” (optional subtitle: Create • Share • Belong)

Be recognisable at 24 px (favicon) and A4 poster size

Feel welcoming and contemporary; avoid complex detail

Optional local cues: oak leaf/acorn (Sherwood), viaduct arch, pit wheel, stitched textile, music/dance motifs

New VectorPea Graphic |  New Canva Graphic

Peer Assessment - swap seats with your neighbour - 2 Stars and a wish! (5 minute Task)

Look at your partners logo - come up with 2 great things about their logo (talk about colour, text, how memorable it is) and also 1 way that their logo can be improved....

The Brief (Attempt 2)with feedback

Create a logo for Mansfield Arts, a community organisation promoting visual arts, music, dance and theatre. The logo must:

Work in colour and black & white

Use max 4 colours 

Include the words “Mansfield Arts” (optional subtitle: Create • Share • Belong)

Be recognisable at 24 px (favicon) and A4 poster size

Feel welcoming and contemporary; avoid complex detail

Optional local cues: oak leaf/acorn (Sherwood), viaduct arch, pit wheel, stitched textile, music/dance motifs

New VectorPea Graphic |  New Canva Graphic

Upload your final logo here...

Plenary

Memorable or Forgettable 

Logo 1
You will be asked to explain your answer...

Memorable

Forgettable

Logo 2
You will be asked to explain your answer...

Memorable

Forgettable

Logo 3
You will be asked to explain your answer...

Memorable

Forgettable

Best Logo

1

2

3

4