Marketing

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Slide 1: Slide
EngelsMBOStudiejaar 1

This lesson contains 10 slides, with interactive quiz and text slides.

time-iconLesson duration is: 90 min

Items in this lesson

Slide 1 - Slide

Eat fresh.
Go further.
Quality never goes out of style.
Ford
Subway
Levi's

Slide 2 - Drag question

What is Product Promotion?
Product promotion refers to the various strategies and techniques used to increase awareness and sales of a product. The purpose of product promotion is to attract potential customers, arouse their interest, and induce them to purchase.

Slide 3 - Slide

Types of Ads:

a. Print Ads: These are ads that appear in print media such as newspapers, magazines, brochures, and posters.
b. Television advertisements: These are advertisements that are broadcast on television.
c. Radio commercials: These are advertisements that are broadcast on the radio.
d. Online advertisements: These are advertisements that appear on the internet, for example on websites, social media, or search engines.
e. Outdoor advertising: These are advertisements that are placed outside, such as billboards, bus shelters, and hoardings.

Slide 4 - Slide

Features of Simple English Ads:
a. Simple language: Simple ads use clear and understandable language without too much jargon.
b. Short sentences: Ads often contain short sentences to convey the message directly and concisely.
c. Visual elements: Images, colors, and fonts are used to grab the attention of the reader or viewer and reinforce the message.
d. Clear message: Simple ads have a clear message that is easy to understand.
e. Emotional

Slide 5 - Slide

Important terms
  • Product promotion - Promoting a product to increase awareness and sales.
  •  Advertising - The act of creating and delivering persuasive messages to promote a product or service.
  • Target audience - The specific group of people for whom the advertisement is intended and who are most likely to be interested in the product.
  • Unique Selling Proposition (USP) - The unique feature or benefit of a product that sets it apart from the competition.
  • Slogan - A short and catchy phrase that summarizes the message of the advertisement and is easy to remember.
  • Call-to-action - A statement that urges the reader or viewer to take a specific action, such as purchasing the product or visiting a website.
  • Visual elements - Images, colors, and fonts are used to attract the reader's or viewer's attention and reinforce the message.

Slide 6 - Slide

Opdracht 1 
 
What: Make a poster on 1 A4 with script.
How: Use a magazine or website just like Canva
Help: Group members, the teacher and other posters on the internet.
Time: 15 minutes
Result: 1 fully finished poster including script with what the student will say during the presentation
Done: study your script in preparation for the presentation.

Slide 7 - Slide

Grammatical reminder for speaking
Organization Tips:  
Use main ideas as well as examples and details phrases such as: ‘First of all; on the other hand; for example
Also pay attention to your vocabulairy while speaking

Slide 8 - Slide

Opdracht 2
 
What: Present the poster in English with your group.
How: Stand in front of the class and show your poster. Show what you present and you have a catchy slogan that matches this
Help: Group members
Time: 5 minutes per group
Result: Presentation about the poster made
Done: Listen to the feedback from the group and the teacher.

Slide 9 - Slide

Verbeteren
What: Using the feedback, write down what you learned, what you would change, and how you would change it.
How: Independently
Help: Feedback
Time: 5 min
Result: evaluation of project
Done: Discuss with the class.

Slide 10 - Slide