Lesson 2. What is Business Model Canvas?

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Slide 1: Slide
TrainingMBOStudiejaar 1

This lesson contains 24 slides, with interactive quiz, text slides and 1 video.

time-iconLesson duration is: 90 min

Items in this lesson

Slide 1 - Slide

Agenda
Introduction
Login the Aeres academy
Purpose of the business plan
Explanation of the nine building blocks 

Room for questions

Slide 2 - Slide

Introduction
For who?
Educational environment
Theory, Questions, Practical, Examples

We will help students build their dreams

Slide 3 - Slide

Why would you develop a business plan? Why not start tomorrow?

Slide 4 - Open question

Why make a business plan?
Stay focused
What to do when
Feeling of control
Determine if the idea is feasible and realistic
Understand risks and potential of success

Slide 5 - Slide

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What is a business model?
A plan to make profit
Which products or services?
Which market?
Expenses & investments
Competitive prices
Needs of costumers
Thoughts, ideas and concepts on paper

Slide 7 - Slide

Slide 8 - Slide

Slide 9 - Video

Slide 10 - Slide

Customer segment
For whom are you creating value?
Which different groups of customers do you target?
What are the characteristics of you customer of customer groups? (Age, place, income, demand)

Slide 11 - Slide

Value proposition
What is your product or service?
Why does your product or service stand out?
What need do you fulfil?

Slide 12 - Slide

Channels
Which channels help you deliver the best quality 
or are most cost-efficient?

Can the channels enhance customer satisfaction?
How can we integrate channels with customer routines?
Are the channels supporting on time payment and payment terms?


Slide 13 - Slide

Customer relationships
Let people buy from you
(Depending on your product) buy from you again
Talk positively about you/ your products/ services

Customers are your marketing channel
They can make or break you

Slide 14 - Slide

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Key activities
What key activities does your value proposition require?

What key activities do your distribution channels require?
What key activities do your customer relationships require?

Slide 16 - Slide

Key resources
What do I need?
How many do I need?
How much will it cost?
When do I need to buy it?

Slide 17 - Slide

Key partnerships
Who are your key partners (including suppliers)?
Which key resources are you acquiring from partners?
Which key activities do partners perform?

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Revenue streams 
For what value are your customers really willing to pay?
How are they paying (through which sources)?
How much does each revenue stream contribute to overall revenues?

Slide 20 - Slide

Cost structures

Fixed costs: costs that are not influenced by quantities or services, and remain the same.
Examples: rents and cost of finance and maintenance of buildings and equipment.
Variable costs: price is depending on quantity of products or services produced.
Example: buying of milk, flavours and electricity to produce ice cream

Slide 21 - Slide

Slide 22 - Slide

Thank you
For participating

Questions? Please stick around
See you friday at 9am 

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