RDM Lesson 3 (leerjaar 2) :Package deals & Special Offers (I2A) 2022

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Slide 1: Slide
rooms divison managementMBOStudiejaar 2

This lesson contains 22 slides, with interactive quizzes and text slides.

time-iconLesson duration is: 60 min

Items in this lesson

Slide 1 - Slide

What did we talk about last class?

Slide 2 - Mind map

Slide 3 - Slide

How do we sell rooms?
How do we sell hotel rooms?
Websales (e-commerce)
What is important?
Speed (of booking)
User friendly
Good/appealing/intriguing lay out (short text, limited color palet and font)
Clear concept of the hotel

Slide 4 - Slide

Websales (e-commerce)
What is important content for the website?

1. speed 
2. user friendly
3. Lay out (short text, font, color palet)
4. Hotel concept is clear/obvious 

Slide 5 - Slide

Hotel concepts
''Design/representation of thoughts and mind''

1. Wellness hotel
2. Boutique hotel
3. Design hotel
4. Basic- and budget hotel
5. Luxury hotels
6. Sustainable hotel


Slide 6 - Slide

Slide 7 - Slide

Slide 8 - Slide

Slide 9 - Slide

What happens with a supply-driven arrangement?
A
Then the hotel itself compiles a package that they try to sell via the website.
B
Then the hotel proactively approaches guests from previous years by sending them the room offer.
C
Then the hotel compiles an offer and send this to a specific guest who asked for it
D
Then the hotel approaches guests from previous years by sending them the room offer on request (the guest indicated to be interested in this during a previous visit).

Slide 10 - Quiz

Slide 11 - Slide

You receive a chat message on your hotel website from a marketing company that would like to supply you with promotional flyers for your ongoing promotion. This is a sample of a demand-driven offer.

Slide 12 - Poll

Slide 13 - Slide

What does UVH stand for?
A
Uniforme Voorwaarden Horeca
B
Universele Voorwaarden Horeca.
C
Uniforme Voorwaarden Hotellerie
D
Universele Voorwaarden Hotellerie.

Slide 14 - Quiz

Slide 15 - Slide

What are the specific features of an allotment contract?
A
The risk for the sale lies with the hotel, there is a release date.
B
The sales risk lies with the hotelier
C
Tour operators gets room in option
D
Unsold stock can be returned free of charge

Slide 16 - Quiz

A risk of having a guarenteed contract, is that if you do not sell the rooms you will pay the debt as the supplier (the hotel) will charge you.
TRUE
FALSE

Slide 17 - Poll

Slide 18 - Slide

What is meant by Rate Parity?

Slide 19 - Open question

Slide 20 - Slide

Slide 21 - Slide

Slide 22 - Slide