CSR Week 2 Dieselgate Norms values ethics



Review Week 2 

homework 
huiswerk

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Maatschappelijk Verantwoord OndernemenHBOStudiejaar 1

This lesson contains 19 slides, with text slides and 1 video.

time-iconLesson duration is: 15 min

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Review Week 2 

homework 
huiswerk

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3a. What values are being violated by Volkswagen VW?

Welke waarden heeft Volkswagen VW en welke zijn overtreden?

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Values violated
Waarden overtreden
The basis for our cooperation is mutual trust. 
We are GENUINE with one another.
We work together in a STRAIGHTFORWARD and reliable way. We are OPEN-MINDED to each other. 
We work AS EQUALS.
The right choice can only prevail over one dictated by power if rank, position and origin are not as important. 
We are connected in terms of business and friendship and 
we stand UNITED.

Vertrouwen Eerlijk/oprechtheid Betrouwbaar Gelijkwaardigheid Vriendschap Samen-Een 

Video: BREACH CONSUMER TRUST!


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3a. What values are being violated by Volkswagen VW?

Welke waarden heeft Volkswagen VW en welke zijn overtreden?

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3b. What norms are being violated?

Welke normen heeft VW overtreden?

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Norms violated
Normen overtreden


Manipulation emission tests of diesel engines (calibration and emission)
Manipulatie uitstoot/emissie testen van dieselmotoren (kalibratie en uitstoot)

Sustainability and emission violated
Duurzaamheid en uitstoot overtreden

Product did not live up to expectations of consumers
Het product levert niet wat de klant verwachtte



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3c. What management perspective is being used by VW? 

Management perspective
Achieving the most efficient relationship between people resources and actions in order to achieve certain objectives.

Welk management perspectief/optiek is gebruikt door VW?

Het realiseren van zo doelmatig mogelijke verhoudingen tussen beschikbare mensen middelen handelingen om doeleinden te realiseren.

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With its "TOGETHER - Strategy 2025" future program, the Volkswagen Group is paving the way for the biggest change process in its history: the realignment of one of the best carmakers to become a globally leading provider of sustainable mobility. In order to achieve this, the Group will be transforming its automotive core business and will be launching a further 30-plus fully electric cars by 2025, as well as expanding battery technology and autonomous driving as new core competences. Furthermore, a cross-brand business unit for intelligent mobility solutions is to be established as a second pillar. The strategic investment in on-demand mobility provider Gett was the first step in this direction; over the coming years, further services such as robotaxis, carsharing or transport on-demand will be grouped around this nucleus. The successful transformation requires the Group to place its innovation power on an even broader footing: the Group is driving forward with digitalization across all brands, areas and functions. At the same time, Volkswagen will rely to a greater extent than before on partnerships, acquisitions and strategic investments. To finance investments in future topics, the Group aims to significantly increase efficiency across all areas, brands and regions.

On sustainability:
The Volkswagen Group has made a commitment to sustainable, transparent and responsible management. In line with the recommendations of the German Corporate Governance Code, we practice Group-wide sustainability coordination and forward-looking risk management and ensure a clear framework for the future-oriented handling of environmental issues, responsibility towards our employees and social engagement by our brands and in the various regions. Voluntary undertakings and principles that apply across the Group form the basis and backbone of our strategic sustainability objectives.

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3d. What fallacies are being used to avoid taking responsibility? - especially by the CEO top

Welke (drog-)redenen zijn aangevoerd door VW om verantwoordelijkheid te ontlopen? 


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Examples/ voorbeelden:
  1. VW states software in 3.0 motor is not 'sufficient' but denies that it changes emission in test-environment. VW zegt software in 3.0 motor is niet 'adequaat' maar ontkent dat het software betreft die de emissies verandert in een testomgeving (automotive management)  
  2. VW admits that software fails in other models and thus retracted it's application for certification for 2016 models. VW gaf toe dat bij andere modellen de software niet goed is omschreven en het trok daarom de certificeringsaanvraag voor 2016 modellen in (automotive management)
  3.  CEO Matthias Müller zegt dat het bedrijf niet heeft gelogen maar tegen een 'technisch probleem' aanliep. CEO Matthias Müller said the company didn’t lie but faces a “technical problem“ ( MAY 11, 2017 AT 2:30 PM BY CLIFFORD ATIYEH) 

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3e. What has happened with the CEOs top of VolksWagen after this scandal?

Wat is er gebeurd met de CEO's/ de top van VW na het schandaal? 

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Slide 15 - Video

  1. Martin Winterkorn former CEO EU: resigns
  2. Matthias Muller new CEO EU: apologizes

  3. James Liang & Oliver Schmidt: engineers prosecuted & guilty in US
  4. Michael Horn CEO US: resigns



Op initiatief van de Nederlandse ACM (Autoriteit Consument en Markt) eisen de Europese consumentenautoriteiten de garantie van Volkswagen dat alle ‘sjoemeldiesels’ in de EU nog deze herfst gratis worden gerepareerd. In een gezamenlijke brief met de Europese Commissie manen zij VW-topman Matthias Müller binnen een maand uitsluitsel te geven. Autoweek

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