Unit 5: Advertising

• Engels
• MBO
• Studiejaar 2

Lesson objectives: 

* able to talk about advertising

* learning new vocab pertaining to advertisement

* Understand news paper article 

* Listen & understand interview

* understand use of articles (language review)

* holding a business presentation

Let's talk

Agree? Disagree?

Why did Honda need a new publicity stunt with skydivers?

Why was the Honda advert unique?

Why are Sky+ and Tivo a problem for advertisers?

What happened in the Honda advert?

What happened in LG's Scarlet Campaign?

What did the Honda campaing's developer do?

What different types of advertising did Honda use?

something done to get people's attention

an important, interesting or typical part of something

a short phrase that is easy to remember

a series of actions intended to get a particular result

newspapers and magazines

Publicity stunt

design features

Honda slogan

poster campaign

press coverage

Publicity stunt tips

Nothing will get your product noticed faster than a well-thought-out and well-performed ....

1. initiative
2. design feature
3. advertising agency
4. publicity stunt

First, you need to plan an .....

1. advertising poster
2. advertising campaign
3. advertising agency
4. advertising teaser

You could start with some ..... on radio or TV

1. commercials
2. slogans
3. newspaper articles
4. developers

and design some large adverts for a ...... .

1. commercial
2. poster campaign
3. slogan
4. press coverage

You need to highlight all the key ......... .

1. advertisement
2. demonstrations
3. features
4. commercials

Alert the local media and get good ..... .

1. press coverage
2. slogans
3. digital advertising
4. word-of-mouth

Tip off the local radio or TV station that something is going to happen. When it comes to the actual publicity stunt, ensure that all ...... or logos are visible.

1. design features
2. press coverage
3. in-house teams
4. slogans

And if you have the money, why not try a ....... on TV?

1. digital advertisement
2. stunt
3. innovation
4. investment

Finally, try to get some free ........ and hopefully end up on Youtube.

1. slogans
2. unmissable
3. press coverage
4. advertisements

Post a photo of a great live advertisement or publicity stunt

Now let's turn to page 49 in the Market Leader book 

Factors to consider when preparing a business presentation

I know what the opening of my presentation should consist of

Yes

No

Almost

Listening 1.34 - two different openings of a presentation

How many sections is the content of the presentation organised into? 

Which opening did you prefer?

Opening 1

Opening 2

Formal

Informal

On behalf of Alpha Advertising, I'd like to welcome you. My name's Marc Hayward.

Hi, everyone, I'm Marc Hayward. Good to see you all. 

I'm going to tell you about the ideas we've come up with for the ad campaign. 

This morning, I'd like to outline the campaign concept we've developed for you. 

Choose one of these presentations

1. Your company is launching a new product. 

Audience = potential customer

2. You are presenting your place of work or study. 

Audience = potential customer or student

3. Your company/organisation is introducing a new way of working. 

Audience = colleagues

Listening 1.35 - signalling in a presentation

Please do exercise E on page 49

Answers ex. E, page 49

1 if you look at; we can see from

2 that’s all I have to say about; Let’s now move on to

3 So, to sum up, then; the key points again

What is the purpose of this expression?
If you look at the next slide, we can see the chart....

1. to introduce a conclusion
2. to change section/topic
3. to refer to visuals

What is the purpose of this expression?

That is all I have to say about... Let's move on to...

1. to introduce a conclusion
2. to change section/topic
3. to refer to visuals

What is the purpose of this expression?

So, to sum up, then, the key points again

1. to introduce a conclusion
2. to change section/topic
3. to refer to visuals

Firstly is an example of a sequencer. What other examples did you hear?

In pairs, prepare a 3-minute presentation on one of the topics below:

1. product launch

2. presenting work/IVS

3. Introducing a new way of workin within company. 

You will present in class next week!