Week 1 - Personal Selling and Promotional Skills in the Hospitality Industry

• Hospitality
• Further Education (Key Stage 5)

Skills in the Hospitality Industry

part 3

 Listening Skills

Product Knowledge: 

Effective personal selling begins with active listening. Salespeople should carefully listen to customers' needs, preferences, and concerns to tailor their recommendations and solutions accordingly.

 Communication Skills

Clear and concise communication is crucial. Salespeople should be able to convey information, benefits, and offers in a way that resonates with the customer. This includes using appropriate language, tone, and non-verbal cues.

LSD: Listen, Summarize and Dig deeper

Relationship Building

Building rapport and establishing a positive relationship with customers is essential. A good salesperson creates a welcoming and friendly atmosphere, making customers feel valued and appreciated.

Problem Solving

 Hospitality staff often encounter challenges or special requests from customers. Salespeople should be resourceful and proactive in finding solutions and ensuring customer satisfaction.

The end