3.2 Questionnaires

• Market research
• MBO
• Studiejaar 2

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Questionnaires can be; 

* postal questionnaires

* face to face interviews

* phone interviews

* E-mailing questionnaires

* Web-site questionnaires 

& more..

A response rate is...

1. The total number of surveys that were sent.
2. when all respondents have answered correctly
3. the speed at which people respond
4. the percentage of reponses to the questionnaires sent out

Some do's and dont's when creating a questionnaire

Questions asked will at least be;

age and/or sex and/or location

Which of the following must be avoided when designing a questionnaire?

1. open-ended questions
2. leading questions
3. dichotomous questions
4. demographic questions

A leading question is;

1. the most important question in the questionnaire
2. questions that should be asked from leaders
3. a question that may lead the respondent to a certain answer
4. the first question in the questionnaire

What have you learned?

Why is this                a double-barreled question?

Let's have a look at this survey. 

Please answer questions 1 till 4