Collocations reviewed/ Unit 3D/ CITO Listening practice

Friday, February 17th
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Slide 1: Slide
EngelsMiddelbare schoolvwoLeerjaar 5

This lesson contains 11 slides, with interactive quizzes and text slides.

time-iconLesson duration is: 70 min

Items in this lesson

Friday, February 17th

Slide 1 - Slide

Programme
- Collocations reviewed
- Unit 3D: Reading
- CITO Listening practice

Slide 2 - Slide

Collocations
Let's see what you remember from last week's class on collocations in advertising.

Slide 3 - Slide

The real Mad Men
In the popular US TV drama Mad Men, 1960s advertising executives in New York might seem more interested in wearing the right suit than in ... a successful campaign.
A
gaining
B
launching
C
boosting
D
manipulating

Slide 4 - Quiz

In the popular US TV drama Mad Men, 1960s advertising executives in New York might seem more interested in wearing the right suit than in launching a successful campaign or ... market research.
A
conducting
B
manipulating
C
making
D
gaining

Slide 5 - Quiz

The truth is that the 1950s and 1960s were revolutionary times in the advertising industry, and the agencies on Madison Avenue in New York were at the forefront of finding new ways of ... public opinion and getting consumers to part with their money.
A
conducting
B
manipulating
C
making
D
gaining

Slide 6 - Quiz

Although the first agencies had been ... on Madison Avenue decades earlier, it wasn't until the 1950s that they came into their own.
A
outstripped
B
boosted
C
made
D
set up

Slide 7 - Quiz

Agencies such as Doyle Dane Bernbach used an incredibly successful soft sell approach to ... the sales of their clients' products.
A
outstrip
B
boost
C
make
D
set up

Slide 8 - Quiz

Thus enabling them to ... a much larger market share, ... their rivals and ... enormous profits. The agency's ads were honest, witty and original, and used images in creative ways, introducing a style of advertising that is still with us today.
A
gain - outstripping - making
B
gain - outstripping - making
C
make - gaining - outstripping
D
make - outstripping - gaining

Slide 9 - Quiz

Skills practice
- SB p. 36: Read the text and do exercises 3 and 4

- Woots.nl: Practise your listening skills. New today:
Havo audio 2016/2017
VWO video 2016/2017

Slide 10 - Slide

Tuesday
- Finish the exercises in your SB
- Study words 3A, 3C, 3D, 3E
- Bring your SB, device and earphones to class
-> Final practice for SE Listening (Friday), so make sure you bring your actual device and materials for a test round.

Slide 11 - Slide