Unit 22- Market Research - Lesson 4 Sample Group
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Lesson duration is: 45 minItems in this lesson
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What are we going to do in Aim B?
A
Define who we are going to survey
B
Create a survey
C
Go out and conduct the survey
D
All of the above
Slide 11 - Quiz
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What is a sample group in market research?
A
A group of researchers analyzing data.
B
A group of products in the market.
C
A group of people selected for a survey.
D
A group of companies conducting research.
Slide 15 - Quiz
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What demo- and pshycographics
will you define
for the coffee stall
survey?
will you define
for the coffee stall
survey?
Slide 19 - Mind map
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How large will your sample group be?
A
2
B
12
C
25
D
100
Slide 21 - Quiz
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Are you going to be able to give everyone an equal chance to fill in your survey?
A
Yes, absolutely
B
No, probably not
C
Maybe
D
I don't know
Slide 30 - Quiz
Therefore, what kind of sampling will it be?
A
Probability sampling
B
Non-probability sampling
C
Fast sampling
D
Party sampling
Slide 31 - Quiz
If you ask friends, familiy of fellow students? what kind of sampling is this?
A
easy
B
smart
C
convenience
D
lazy
Slide 32 - Quiz
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What is more biased sampling?
A
Probability sampling
B
Non-Probablity sampling
C
Demographics
D
Psychographics
