The History of Technology 2027

• Engels
• Voortgezet speciaal onderwijs
• Leerroute 6

The History of Technology

History of Technology

Guiding question: How do text and image work together to communicate the cartoon’s message?

Q

How is language used to construct meaning? 

archetype:  a typical, ideal, or original model of a person, object, or pattern from which others are copied

CAMPS

Pyramid of Purpose

                                    

                                      3.  solution

                        

                                                          2. identify a problem

                                

                                                                    1. connect with audience

                             

Pyramid of Purpose - points (topic sentences) 

how the text aims to connect to the reader ETHOS

how the text aims to identify the common problem PATHOS

how the

 text aims to solve a problem or call reader to action LOGOS

Connet (Ethos / Identity) - ('We are in this together').

Pathos - Problem: Evoking emotion around a shared challenge ('We have a problem). 

Logos - Solution: Presenting a logical resolutiono or insight ('Here is how we understand / solve it'). 

Pyramid of Purpose 

1. Connection: Uses simple, universal archetypes ( a caveman and a modern businessman) to mirror human desire across time. 

2. Problem: Highlights eternal human discontent - showing that despite centuries of technological progress, neither man is happy. 

3. Solution: Uses side-by-side visual logic to reveal that material goods and industrial noise cannot solve our fundamental human unhappiness. 

Connection

Problem

Solution

Guiding question: How do text and image work together to communicate the cartoon’s message?

Q

How is language used to construct meaning? 

archetype:  a typical, ideal, or original model of a person, object, or pattern from which others are copied

Imagery versus image in visual texts 

In a visual text, an image is a single, concrete visual representation like a photograph or drawing, while imagery refers to the collective effect of multiple visual elements - like colour, shape, and composition - that work together to create a specific impression or mood for the viewer. 

visual texts 

Image versus imagery in written texts

In written texts, an image is a single mental picture or a literal visual representation, while imagery is the collective use of descriptive language that creates a sensory experience and stimulates multiple mental images across all five senses.

Introduction - hook, bridge, text type & audience, thesis statement ( what, how, why) 

In an era driven by relentless consumerism, modern society often equates technological innovation with human progress. Andy Singer’s two-panel cartoon, "The History of Technology" - published as part of his syndicated series NO EXIT - satirizes this illusion of advancement. By establishing a universal human archetype (ethos), constructing stark visual

parallelism between pristine nature and industrial clutter (pathos), and employing satirical self-dialogue (logos), Singer argues that material development fails to bring genuine emotional fulfilment, trapping humanity in an endless cycle of  greed and environmental decay.

attention instantly. But then in the

second panel there is a big pile of junk

like broken TVs, keyboards, and a dead

Singer grounds his critique by using par

Syndicated: sold, distributed, or managed by a group of organizations or outlets working together rather than a single entity. 

Pristine: completely clean, fresh, or in its original, unspoiled condition.

Clutter: untidy or unorganized collection of things, or the state of being filled with a messy heap of unnecessary objects.

EcoCreds is a digital platform that merges sustainability with blockchain technology to bring transparency and traceability to the global plastic and environmental credits markets.

EcoCreds is a digital platform that merges sustainability with blockchain technology to bring transparency and traceability to the global plastic and environmental credits markets.