2.1 Basic marketing vocabulary
Part one
2.1 Basic marketing vocabulary
Part one
Basic vocabulary: part 1
The _________of a product or service is the group of people it is aimed at e.g. students, businesspeople, car owners.
2) ________means a celebrity or other well-known person publicly supporting the product
and appearing in its advertising e.g. David Beckham featuring in a sportswear commercial.
3) A _______ is a range of products that sells for a much higher price than other similar products
because of its higher quality or better brand image e.g. Ferrari, Louis Vuitton
4) A __________is a detailed plan that a company makes for how it will advertise and promote its
product or service.
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Basic vocabulary: part 1
5) The __________ that a company has is the percentage of the total sales it makes, for that particular product or service. e.g. If company X sells 24% of all soft drinks, they would say: “Our company has a 24%
____________.”
6) ___________ means customers always buying from the same company because they like it more
than its competitors
7) ___________means deliberately putting your product in movies, TV shows or other media to
make it visible and promote it to the viewers of that media. e.g. Oreo in Friends
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Basic vocabulary: part 1
8) A ________ is a person who buys a product or service for personal use.
9) _________ involves carrying out surveys or using other methods to find out the opinions of your
target market, so that you can make better decisions when designing your product and marketing strategy.
10) The _________ is the company whose product or service outsells the products or services of its competitors. e.g. Coca-Cola is the ______________ in the global soft drinks industry.
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Belgium as the market leader of… chocolate
2.2. basic vocabulary
Match the words and the definitions.
________: small piece of paper, cloth etc. on a product giving information about it.
_______: the place where a product is actually sold to the public
__________: officially recorded or listed, e.g. as in _________ trademark
______: in marketing, the whole product, including name, packaging,..
_______: special symbol, design, word etc. used to represent a product, brand or company.
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2.2. basic vocabulary
Match the words and the definitions.
6. ______: coax or gently encourage (someone) to do something.
7. ______: similar to a guarantee, and these words are often used as synonyms for each other. However, a ________ typically comes with a set time limit.
8. A _____ used to describe the sale of an older model or a product that will no longer be available.
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2.2. basic vocabulary
Match the words and the definitions.
9. ______ when an order for a product has been placed, but it is no longer in stock.
10. ____: Regular payments are made to slowly pay off the product before it can be taken home. It is interest-free which makes it better than buying using a loan or credit.
11. _______: is a detailed description of someone who represents your target audience. This is not a real customer, but a fictional person who embodies the characteristics of your best potential customers.
2.3. basic vocabulary: part 3
Match the words and the definitions
__________
Testing two versions of a webpage, email subject line, landing page, CTA, etc. to see which one performs better.
2. __________
The number of people who land on a page of your website and leave without clicking on anything before moving on to another page on your site.
3. __________
This is a business that has a physical store instead of or in addition to an online store.
4. __________
The percentage of customers who cancel a product or service of leave within a specified time period.
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2.3. basic vocabulary: part 3
Match the words and the definitions
5. ________
Using email to interact with a prospect with whom they’ve had no prior contact.
6. ________
An advertising metric that marketers use to determine the amount they will pay for ads based on how many clicks the ad receives.
7. _________
This is the Monday directly following Black Friday. For an ecommerce store, this is the day with best deals, heaviest flow of traffic.
8. ___________
Term used to describe a prospect who no longer responds to any type of communication.
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2.3. basic vocabulary: part 3
Match the words and the definitions
9. _____________
A means of advertising communication that reaches a consumer where they live or their place of business, through the mail, based on demographics and/or location.
10. ___________
Advertising your company via content marketing, podcasts, video, mail,… rather than paid advertising.
11. __________
A page on your webside that houses a form that prospects will fill out and exchange their personal information for a lead magnet or free offer (such as an e-book).
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2.3. basic vocabulary: part 3
Match the words and the definitions
12. ________
The profit gained from a product or service after all expenses for selling that product or service are covered.
13. ________
A very specific segment of a market in which you are trying to meet the needs of that market.
14. ________
This term can refer to introducing a new customer or client to your services or products, or it’s used to describe assimilating a new employee into your organization.
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Don’t forget: study the word bank!
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