Inside the NBA: Exploring its Business Structure

Inside the NBA: Exploring its Business Structure

Learning Objective

At the end of the lesson, you will understand the business structure of the NBA, including its revenue streams, governance, and key stakeholders.

What do you already know about the NBA business structure?

Introduction to the NBA

The NBA, or National Basketball Association, is a professional basketball league in North America, comprising 30 teams.

Ownership and Governance

The NBA operates under a franchise system, with team owners as key decision-makers. The league is governed by the NBA Board of Governors.

Revenue Streams

The NBA generates revenue through various channels, including broadcasting rights, ticket sales, merchandise, and sponsorships.

Salary Cap and Collective Bargaining

The NBA enforces a salary cap to maintain competitive balance. Collective bargaining agreements are negotiated between the league and the players' union.

Global Expansion

The NBA has expanded its global reach through initiatives like international games and the development of basketball academies worldwide.

Social Responsibility and Activism

NBA players and the league have been active in addressing social issues and promoting social justice, aligning with their values and engaging with fans.

Key Stakeholders

Key stakeholders in the NBA include team owners, players, fans, corporate partners, and the league's management.

Conclusion

The NBA's business structure is a complex ecosystem involving ownership, revenue generation, global expansion, and social impact.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.