Atelier 3

• Informatiemanagement
• HBO
• Studiejaar 1

Atelier 3 - CUL B 

I DO ARRT

Intention: explore empathize phase 

Desired outcome: progress on the action plan 

Agenda: next slide 

Roles: Audrey & Jolet as facilitators 

Rules: participate and provide feedback to your peers 

Time: 14:30 - 17:30

Announcement

• This week online class
• Availability for next week onsite class
• Practice 
• Languages for year 2 

some students missed their first practice day

Agenda

• I DO ARRT 
• Announcement 
• Check-in
• Action plan progress 
• Prepare pitch outline
• Start with research design
• Outline of Thursday atelier
• Check out

Check in

1. What language is this?

1. Dutch
2. Danish
3. German
4. Friese

2. What language is this?

1. Tagalog
2. Punjabi
3. Thai
4. Amharic

3. What language is this?

1. Arabic
2. Malay
3. Bengali
4. Bahasa Indonesia

4. What language is this?

1. Greek
2. Romanian
3. Spanish
4. Catalan

5. What language is this?

1. Croatian
2. Russian
3. Kazakh
4. Uzbek

6. What language is this?

1. Portuguese
2. Turkish
3. Arabic
4. Mongolian

7. What language is this?

1. Latvian
2. Spanish
3. Romanian
4. Korean

8. What language is this?

1. Italian
2. French
3. Flemish
4. Portugese

9. What language is this?

1. Tamil
2. Urdu
3. Maori
4. Bengali

10. What language is this?

1. Mandarin
2. Cantonese
3. Korean
4. Japanese

How far are you with your action plan?

1. to be honest, have not started
2. 25% we started the base
3. 50% halfway done
4. > 75% mostly done

Discuss in your subgroup

• Work on and discuss action plan progress 
• Check if it follows the grading rubric
• Duration: 30 minutes

The difference

Pitch Vs. Action Plan 

5 Minutes

Developing your pitch

• How many Q&A have you attended?
• How many expert sessions have you attended?
• Have they been useful?
• Have they been able to support your pitch?

Discuss in your subgroup

• Pitch outline 
  
• Pitch delivery method (sell your product)
• Duration: 15 minutes

1 representative share with the group

Present your pitch idea

In 1 emoji, describe how you feel at this point of the module

Research design

• Identify the research problem related to the design challenge (Problem definition)
• Research questions
• Relatable academic sources (Literature review)
• Research design (quan / qual) and method (survey, interview, observation, case study, etc)

multiple companies have been applying the design thinking process in their company

Netflix:

• deliver DVD in the mailbox instead of ppl come 
• streaming services, on-demand
• use an algorithm to see what kind of genre an individual watch
• user data and analytics

Uber 

• experimentation, risk, and thinking outside of the norm
• put themselves in the shoes of a user = bad pictures!
• rent a camera then replace the amateur photos

Pepsi, Uber, OralB

Companies are using design thinking to launch new products, improve products already on the market, and create entirely new companies geared toward exactly what customers want.

Reminder!

• Submit action plan 24 hours prior to Pitch by email to [e-mail] and [e-mail]
• After the pitch, groups will start hosting the session

Outline of Thursday atelier

• 14:30 - 15:10 Practice pitch and feedback from peers & facilitators
• 15:20 - 15:50 Present your pitch to industry partner (Kai Gozo) (3 minutes present)
• 16:00 - 16:45 Present your action plan and feedback from peers & facilitators (5 minutes present action plan & contract, 5 minutes feedback)

A - F

B - C 

D - E

Check out

Plans for konningsdag