Promotional activities - sounds of different companies

• Horeca
• MBO
• Studiejaar 1

0

Reading AB1

Assignment

Make a mind-map/ poster about one of the ingredients of the promotional mix.

Definition and examples.

Present the findings to the group.

In pairs/ Time: 20 minutes

- Personal selling

- Advertising

- Direct Marketing

- Public Relations

- Sales Promotion
& Sponsorship

- The internet and digital marketing