Weekly all hands - Marketing (16-6-2025)

• New lesson editor
• Test
• WO
• Studiejaar 1

Weekly all hands

Marketing

16-6-2025

Target 2025

+25% signups

+18,1% YTD

Signups 2025

How many signups came from our AI campaigns so far?

A

100+

B

500+

C

1500+

D

3000+

98% of conversions

Avg. €1,78 per conversion

Not all signups are the same..

India, Philippines, Indonesia, UAE, Suriname, Nigeria

Other?

Mostly variations of 'word of mouth'

12 submissions

2000+ clicks

Hubspot banners

Content hubs

• Homepage

• PO NL

• SDI

• Critical thinking

• MENTOR

• Quizzes

• Metacognition

• Formative assessment

• AI tools

• Etc..

Why do teachers teach?

Test with more content types

vs.

Questions?