Nike gendered advertising

• Engels
• Upper Secondary (Key Stage 4)
• GCSE

Today's objectives 

Mid-term summative results on 22nd Jan 

New BOW advertising 

'headless' advertising 

Nike BOW - group analysis and feedback to the class 

Jean Kilbourne - the dangerous ways ads see women 

Lara 

Sofie 

Maximillian 

Kirill

Rio 

Ariel 

Milou 

Ariana 

Nikita 

Max 

Tehia 

Rishabh 

William 

Mika 

Maxine 

Sacha 

Sienna

Aral 

Alyssa 

Kyra 

Headless Women of Hollywood 

www.bbc.com

headlesswomenofhollywood.com

What message do film posters like these send? 

Do a quick search, can you find an example of a headless man in a film poster? 

Nike brand awareness - discuss 

1. What word(s) come to mind when you think of Nike? 
   
2. What ideas do you associate with the brand? 
   
3. Do you consider Nike to be more of a male or female brand and why? 

"My Legs" 

1. What are your Initial reactions to this advertisement? Consider feelings and ideas that come to mind. 
   
2. Observations: what techniques to you see, for example, font, colour, design, viewpoint, emphasis, copy etc. use the language support in MB files 

"Real Women" campaign - 2005 

"My Legs" 

1.  Who is the target audience? 
2. What is the purpose? Explain and support your thinking. 
3. Is the text effective in achieving its purpose? Why or why not? 
4. What is the most significant convention of the text?

Upload an example, from your group, of 'headless' advertising (not film)

Today's objectives 

Nike BOW - group analysis and feedback to the class 

Complete the feedback to the class 

Jean Kilbourne - Killing Us Softly 

Watch the documentary and answer the questions in your exercise book 

Lara 

Sofie 

Maximillian 

Kirill

Rio 

Ariel 

Milou 

Ariana 

Nikita 

Max 

Tehia 

Rishabh 

William 

Mika 

Maxine 

Sacha 

Sienna

Aral 

Alyssa 

Kyra 

Root of the week 

fort = Latin root meaning 'strength' or 'strong' 

It is the word origin of a large number of English vocabulary words, including effort, comfort, and forte. 

A “fort” is a “strong” building constructed so as to withstand enemy attack.

Rate the word 1 to 4

1. I do not know the word, and I have never seen it before. 

2. I've heard or seen the word before, but I'm not sure what it means. 

3. I know the word and can recognise and understand it while reading, but I probably wouldn't feel comfortable using it in writing or speech. 

4. I know the word well and can use it correctly in writing or speech. 

fortuitous

Word of the day

Fortuitous (adj) - (of something that is to your advantage) not planned, happening by chance

Unscramble this word to find a synonym 

etuesrindspoi

UEYATTCRNNI

serendipitous

The collapse of its rivals was a fortuitous opportunity for the company.

Group feedback 

1. Use the form in MB files => advertisements - group findings 
   
2. Complete for your advertisement 
   
3. Present your findings to the class - be specific about techniques use the glossaries in MB files 
   
4. Focus on the how your advertisement is different from others in the same campaign. 
   

Content 

1. What sports are mentioned in all of the advertisements. 

2. Make two columns. Positive and negative. In each column list the positive and negative ideas that are associated with each of the body parts. 

My Knees 

Lara 

Sofie 

Maximillian 

Tehia 

Thighs 

Kirill

Rio 

Ariel 

William 

Shoulders 

Ariana 

Nikita 

Max 

Rishabh 

Butt 

Milou

Mika 

Maxine 

Sacha 

Hips 

Sienna

Aral 

Alyssa 

Kyra 

Goals for today 

Summative feedforward and feedback 

Example response Ivory Soap 

Complete Killing Us Softly questions 

Lara 

Sofie 

Maximillian 

Kirill

Rio 

Ariel 

Milou 

Ariana 

Nikita 

Max 

Tehia 

Rishabh 

William 

Mika 

Maxine 

Sacha 

Sienna

Aral 

Alyssa 

Kyra 

Rate the word 1 to 4

1. I do not know the word, and I have never seen it before. 

2. I've heard or seen the word before, but I'm not sure what it means. 

3. I know the word and can recognise and understand it while reading, but I probably wouldn't feel comfortable using it in writing or speech. 

4. I know the word well and can use it correctly in writing or speech. 

Fortissimo 

Word of the day

Fortissimo (adj) - a very loud passage, sound, or tone

Can you write down two antonyms for fortissimo? 

soft, quiet, pianissimo, inaudible, muted, hushed

The pianist plays fortissimo at one point in the finale of the Rachmaninoff.

Feedback and feedforward 

1. Read your work again 
   
2. Read your feedback 
   
3. Consider an example response and the guiding question 
   
4. Complete the form in MB class feed 
   
5. Receive your grade 
   

Playstation 2012 

Objectification of women 

Affixes 

LIG, LY, LI

Root of the week 

Lig (Li or Ly)  = Latin root meaning 'to tie' or 'bind'. This can be metaphorical or physical 

Obligation = responsibility that 'ties' us to others

Ligament = tissue that 'ties' bones together  

Rate the word 1 to 4

1. I do not know the word, and I have never seen it before. 

2. I've heard or seen the word before, but I'm not sure what it means. 

3. I know the word and can recognise and understand it while reading, but I probably wouldn't feel comfortable using it in writing or speech. 

4. I know the word well and can use it correctly in writing or speech. 

Alliance 

Word of the day

Alliance (n) - a group of countries, political parties, or people who have agreed to work together because of shared interests or aims or an agreement to work with  someone to achieve the same outcome 

Unscramble this word to find a synonym idnfoerentaco

UEYATTCRNNI

Religious fanatics have formed an unholy alliance with right wing groups.

Confederation