PA Marketing havo 3

• Economie
• Middelbare school
• vmbo t, havo
• Leerjaar 3

What is (are) your favourite brand(s)? And why do you often purchase and use this brand?

What type of (or way of) advertising do you find annoying?

What part has advertising played in your latest ('big') purchase?

What is regarded the most valuable brand in the world in 2021? (in terms of billions of dollars)

1. Amazon
2. Apple
3. Google
4. Microsoft

What is regarded the most recognised brand of the world?

1. Microsoft
2. Coca-cola
3. Google
4. Nike

Living in a world of advertising

Research suggests that the average person is exposed to upwards of 5,000 brand messages per day.

Through all of that clutter, there are still some companies who stand out.

Competitive rivalry

.....is a competition among existing companies. Intense rivalry can limit profits and lead to competitive moves, including price cutting, increased advertising expenditures, or spending on service/product improvements and innovation.

Rivalries in sports

....in business

Name as much rivalries in business you know? (like Coca-cola vs Pepsi)