Year 8 Media and Advertising

Year 8 Media and Advertising
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Slide 1: Slide
EnglishSecondary Education

This lesson contains 29 slides, with interactive quizzes and text slides.

Items in this lesson

Year 8 Media and Advertising

Slide 1 - Slide

Assessment Task 2
Mid-Course Exam in Week 3-4 

Slide 2 - Slide

Mid-Course exam format
The exam will have 3 parts:
1. Multiple Choice - Visual, Literary and Persuasive techniques
2. Short Answer - Reading and Viewing
3. Extended Response - Critical Thinking

Slide 3 - Slide

Advertisements can use 3 different angles to persuade their audience. One of them is Ethos, what are the other 2?

Slide 4 - Open question

Pathos
Ethos
Logos
Appeal to emotion
Appeal to logic
Appeal to ethics/
credibility

Slide 5 - Drag question

Pathos
Logos
Ethos
A celebrity tells you a new face cream works miracles for them.
Studying helps you get better grades.

Slide 6 - Drag question

In the following questions you will see print advertisements. 
Look closely at the ad, and answer the question if the ad uses either Logos, Ethos or Pathos

Slide 7 - Slide

Slide 8 - Slide

Which of the three persuasive angles?
A
Pathos
B
Ethos
C
Logos

Slide 9 - Quiz

Slide 10 - Slide

Which of the 3 persuasive angles?
A
Pathos
B
Ethos
C
Logos

Slide 11 - Quiz

After they've chosen an persuasive angle for their ad, advertisers think of which techniques they can use. 
1. Attacks: Dismisses the competitor.
2. Language: Colloquial Language (Slang), Formal Language, Emotive Language, 
Inclusive language (e.g. you, our, we, us)
3. Rhetorical questioning: e.g. Why wouldn't you want a dog?
4. Exaggeration (Hyperbola): e.g. You NEED a dog
5. Emphasis; Repetition, listing, alliteration
6. Evidence; Anecdotal (personal experience), Expert opinion, statistics

Slide 12 - Slide

In the following, you are going to view some ads. Look at them closely, then answer the multiple choice question. 

Slide 13 - Slide

Slide 14 - Slide

A few years ago, American fast food restaurant Burger King waged a war with another fast food chain, Wendy's, by promoting people's tweets complaining about Wendy's.
Which persuasive technique is used?
A
Rhetorical Question
B
Attack of the competitor
C
Alliteration
D
Inclusive language

Slide 15 - Quiz

Slide 16 - Slide

Which persuasive techniques are used?
A
Formal language
B
Evidence
C
Hyperbole (exaggeration)
D
Attack of the competitor

Slide 17 - Quiz

Slide 18 - Slide

Which persuasive technique is used?
A
Anecdotal evidence
B
Colloquial language
C
Rhetorical question
D
Repetition

Slide 19 - Quiz

Drag the techniques to the correct persuasive angle

Slide 20 - Slide

LOGOS
ETHOS
PATHOS
Any three of them
Attack of the competitor
Formal language
Rhetorical question
Statistics
High modality
Emotive language
Repetition
Expert opinion
Hyberbole
Inclusive language
Alliteration

Slide 21 - Drag question

 Modality
  • Modality refers to the level of certainty in the language choices of a text. 
  • Modality is a range from high (e.g. I will) to low (e.g I may).
  • Using language with high modality impact the audience's response to an argument. 

Slide 22 - Slide

Slide 23 - Slide

I may go to the basketball game tomorrow.

A
High
B
Medium
C
Low

Slide 24 - Quiz

We must act now to prevent further global warming.

A
High
B
Medium
C
Low

Slide 25 - Quiz

Perhaps we could promote recycling by putting up posters.

A
High
B
Medium
C
Low

Slide 26 - Quiz

It will definitely support local wildlife if we reduce rubbish in parks.

A
High
B
Medium
C
Low

Slide 27 - Quiz

Recycling is said to be one of the most powerful actions households can take to combat global warming.

A
High
B
Medium
C
Low

Slide 28 - Quiz

Year 8 Media and Advertising.
Now you are able to:

  • know the difference between pathos, ethos and logos.
  • identify pathos, ethos and logos in ads
  • identify persuasive techniques in ads
  • connect the techniques with the persuasive angles. 

Slide 29 - Slide