How to go about "global listening" ?
Listen to the intro really carefully to get to know what the fragment is about,
Stay focused,
Take notes.
How to go about "global listening" ?
Listen to the intro really carefully to get to know what the fragment is about,
Stay focused,
Take notes.
How to take notes while listening?
1. Topic / Main Idea
2. Who / What is involved?
3. Key Points / Events
4. Examples / Evidence
5. Important Terms / Ideas
6. Problems / Issues / Conflicts
7. Opinions / Reactions
8. Conclusions / Outcomes
What is revolutionary with regard to the research done by the neuroscientists in this video clip?
They have combined traditional MRI scanning with automated data processing possibilities.
They have designed a neurological MRI scanning machine that can pick up the smallest details.
What does the example of the screwdriver illustrate?
how many everyday objects the brain can actually store
that an object and its functions form a pattern in the brain
that only a few objects are classified identically in the brain
Why do people’s brains process the same concept in different ways? The variation is explained by a difference in
anticipation
experience
intelligence
What does Gemma, the director of Neurosense, say about the Neuromarketing field?
It is gaining ground very quickly.
It is only successful in a few countries.
It requires major investments.
Why has Neuromarketing been criticised?
It is only affordable for large companies.
Its methods are employed secretly.
Its moral aspects are questionable.
What does Paul mean to illustrate with his example of craving chocolate chip cookies?
Eventually machines will know us better than we know ourselves.
It is very difficult to determine whether a thought will turn into action.
People tend to manipulate their thoughts in order to protect their privacy.
The presenter describes this kind of thought identification as ‘a bit eerie’. Why do people feel this way, according to the neuroscientist?
because data can be interpreted in many different ways
because information can easily be used for criminal acts
because what goes on in our brain is linked to our identity