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Criteria A: What is Corporate Identity
What is Corporate Identity?
Grade 7 Design
1 / 21
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Slide 1:
Slide
Art and design
Secondary Education
Age 13
This lesson contains
21 slides
, with
interactive quizzes
,
text slides
and
1 video
.
Lesson duration is:
60 min
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Items in this lesson
What is Corporate Identity?
Grade 7 Design
Slide 1 - Slide
Statement of Inquiry
Communicating a brand story in various perspective, patterns, and trends
Slide 2 - Slide
Global Context
Identities and Relationships
Key Concepts
Communication
Related Concepts
Markets and Trends
Perspectives
Slide 3 - Slide
WALT
Understanding Corporate Branding
Slide 4 - Slide
WILF
Understand the process of creating a brand
Slide 5 - Slide
Statement of Inquiry
Communicating a brand story in various perspective, patterns, and trends
Slide 6 - Slide
play.kahoot.it
Slide 7 - Link
Slide 8 - Video
Where was Coca - Cola founded?
A
Atlanta
B
Washington
C
South Carolina
D
Texas
Slide 9 - Quiz
Was coca - cola (the product) initially a beverage drink?
A
Yes
B
No
Slide 10 - Quiz
The inventor (John Pemberton) sold his secret recipe to a businessman (Asa Griggs Candler). What are the ways the businessman promote coca-cola?
Slide 11 - Open question
When other cola companies tries to copy Coca - Cola, how did Coca- Cola improve their unique identity for the world?
A
They made the unique Contour Bottle.
B
They create more posters
C
They change their logo colour.
D
They started a new company and name it Pepsi
Slide 12 - Quiz
What is Corporate Identity?
Slide 13 - Open question
Why is it important?
Slide 14 - Open question
Class Activity Time
Slide 15 - Slide
Slide 16 - Slide
Create your own logo
Make your own logo. Your logo should communicate what is unique about you or things that you are interested in.
(like mine!)
Slide 17 - Slide
Sketch your logo with pencil drawing technique in your sketchbook (or paper).
Challenge yourself to design your logo via these apps
Canva
Assembly
Powerpoint
Paper 53
Slide 18 - Slide
Remember!
Your logo should apply these design principles:
Font (Typography)
Size
Colour (Colour Theories)
Sufficient Space between each object
Slide 19 - Slide
Homework
Share 3 important points of your logo through a video.
Slide 20 - Slide
Exit Task
In your own words, explain what is corporate identity and the various ways to promote the identity of the company.
Slide 21 - Slide
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