Preparation of Case 1

• Case study English for International Tourism
• HBO
• Studiejaar 1

Preparation of Case 1

English 1.3

What is it about?

Read about the Genesis Valley project

Coursebook, page 22, ex. 1

What kind of visitor is likely to be attracted to Genesis Valley?

1. families with pre-school children
2. families with an interest in nature and the animal kingdom
3. millennials who are looking for a group outing
4. families with an interest in thrilling rides

How succesful is the Genesis Valey project?

1. It was successful ten years ago
2. It has never been successful
3. It was successful ten years ago, but now it is in decline
4. It is a very successful park.

What are the possible reasons for its popularity or lack of popularity? (there may be more than one answer)

1. unpredictable weather in an outdoor attraction
2. people have less money to spend on leisure activities
3. the old mine has collapsed, so now the terrain is unaccessible
4. children prefer spending their time online or playing video games

Listen to the conversations

Read the introduction on p. 23 of the coursebook.

Then listen by clicking the audio button.

On the next slides, answer the questions.

Track 2.4

Listen to audio track 2.4 and match 1-4 with a-d (ex. 2, p. 23)

1. 3
2. 4
3. 1
4. 2

Conversation 1

Conversation 2

Conversation 3

Conversation 4

access to the site is difficult owing to poor signposting

the leaflet is out of date 

website designed by an amateur

guide's presentation not adapted to the visitors

no refreshments at the park 

marketing strategy is old-fashioned

social media are not used for marketing

Visitors will leave the park to get something to eat or drink

the guide is too academic and speaks in a boring voice

Read

Read the possible solutions:

coursebook p. 23, ex. 4

Look at the table

On p. 23, you see a breakdown of the money spent on advertising.

Study this for suggestions for improvement.

Now you're ready for lesson 1!