L2 Reservation for the Trade Show: vocabulary & email

• Engels
• MBO
• Studiejaar 2

The Trade Show

promoting your company at:

  During this project you will:

• research the corporate identity of your company and possible benefits/ opportunities for future interns
• learn useful vocabulary around trade shows/ fairs
  
  Assignments
• write an email to confirm a reservation
• design a promotional flyer for your company stand
  
• 'mingle with the crowd' during the trade show

The assignment ' mingle with the crowd'  is optional, due to possible time limits.

Your company has decided to participate in a trade show: 

an exhibition at which businesses in a particular industry promote their products and services. 

Last week you offered to help out with preparing for the trade fair.
Your manager has asked you to come up with a theme for the stand,
in line with the corporate identity of the company. 

Introduction

    This lesson

1	2
Different types of displays and equipment you might need for the stand/ booth. (useful vocabulary)	An email to a venue to confirm the details of a reservation for a booth. (assignment)

Research        &         Write     

To create the flyer in lesson 3, students need to research the corporate identity of their selected company,
This flyer will also address internship opportunities and will serve to promote internships, as well as the brand itself.

Your manager asks you to find out which different display options 

the stand/ booth might need. You decide to do some research...

For example....   Do you know the words for these items/ equipment?

How would you describe them?

?

?

?

?

?

?

?

?

From left to right:
tv monitor, (pop up) counter, chair (soft furnishings), (overhead) lighting, banner, promotional flyer, (roller) banner/ leaflet display, computer monitor

Have you come up with a theme 

for your company stand?

Let's decide what type of displays and equipment
you might need for your stand/ booth.

Take notes on the different options and
which ones you would like to use during the trade show.

Let's decide what type of displays and equipment
you might need for your stand/ booth.

Take notes on the different options and

which ones you would like to use during the trade show.

Have you come up with a

suitable theme for your stand/ booth?

shell
display scheme

modular
display scheme

bespoke
display scheme

Display schemes/ Stand setups:

Discuss the differences between the options with the students and tell them to take notes. 
They will also need to decide which option best suits their company stand.

pop up exhibition stand

pop up counter

roller banner

double sided banner

tv monitor

large backdrop stand

seating area/
 soft furnishings

lighting

promotional flyer/ leaflet

display (cabinet)

Equipment/ Exhibition displays:

Discuss the differences between the options with the students and tell them to take notes.

They will also need to decide which option best suits their company stand.

Worksheet

Work in pairs.

Read the descriptions for different exhibition displays and match them to the correct word.

Which displays/ equipment will you use for your own booth/ stand?

ANSWERS:
A= pop up counter

B= large backdrop stand/ double sided banner

C= pop up exhibition stand

D= soft furnishings
E= roller banner

F= display cabinet

ANSWERS

Work in pairs.

Read the descriptions for different exhibition displays and match them to the correct word.

Which displays/ equipment will you use for your own booth/ stand?

A= pop up counter

B= large backdrop stand/
double sided banner

C= pop up exhibition stand

D= soft furnishings

E= roller banner

F= tv monitor
G= display cabinet

ANSWERS:
A= pop up counter

B= large backdrop stand/ double sided banner

C= pop up exhibition stand

D= soft furnishings
E= roller banner

F= display cabinet

uplighters

overhead lighting

lamp stands

ambient lighting

recessed lighting

Lighting options:

Discuss the differences between the options with the students and tell them to take notes.

They will also need to decide which option best suits their company stand.

[e-mail]

confirm reservation for trade show

Dear colleague,

The big trade show is coming up in a couple of weeks and I want to make sure that our reservation at the trade show venue is still valid.  Please send an email to [e-mail] and confirm:
- selected type of display scheme: shell/ modular/ bespoke

- selected equipment: pop up stands, counters, (roller) banners, displays etc.

- selected lighting: overhead/ ambient/ recessed lighting, uplighters, lamp stands

Thanks!
Yours faithfully,
Brenda

[e-mail]

EMAIL FROM
YOUR MANAGER

You can decide on the details for the stand but keep the theme/ corporate identity in mind.

Have students ready to hand in their work when finished (or when deadline).

Could be handed in via Teams.

Evaluation

Have a look at the notes you have taken in class.

Do you have a clear idea of what you want?
Anything else you want to include into the booth design?

Did you like writing the email? Why (not)?
Were you able to finish the email?

next class: creating a promotional flyer

Reflect and check if the students have a clear picture of their booth design (including neccesary vocab).

Evaluate the writing process and focus in on possible interferences/ struggles students might experience.