TMN 2.2.1 Lesson 3 - Ethical International Business

Ethical International Business
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Slide 1: Slide
EngelsHBOStudiejaar 2

This lesson contains 52 slides, with interactive quizzes, text slides and 2 videos.

Items in this lesson

Ethical International Business

Slide 1 - Slide

Ethics = Relating to beliefs about what is morally right and wrong:
Link between English lessons & your Project Term 3
Lesson 1
- Doing business in international setting with destination of your choice (ML unit 3) 
- Writing an English language blo(assignment 1) with a connection to the culture iceberg
Lesson 2
- More killer tips for writing a blog
- Introducing Business Ethics (ML unit 6) which is related to writing an article for a magazine, assignment 2
- Peer feedback about your blog
Lesson 3
- Guidelines/framework for writing your article and incorporating Business Ethics into your text, with the option to include elements of your blog (cultural iceberg)  into the article.

Slide 2 - Slide

Landal Parks is also in Belgium, Germany & France, Austria, Czech Republic.... International, in Europe
Link between your English lessons & Project Term 4
Lessons 4 - 8

The lesson overview on the infographic will be adjusted.  

This, to reflect that the study trip abroad is cancelled. 


Slide 3 - Slide

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Tongue Twister (1)
You've no need to light a night-light
On a light night like tonight,
For a night-light's light's a slight light,
And tonight's a night that's light.
When a night's light, like tonight's light,
It is really not quite right
To light night-lights with their slight lights
On a light night like tonight.

Slide 4 - Slide

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Tongue Twister (2)
If a Hottentot taught a Hottentot tot
To talk ere the tot could totter,
Ought the Hottenton tot
Be taught to say aught, or naught,
Or what ought to be taught her?
If to hoot and to toot a Hottentot tot
Be taught by her Hottentot tutor,
Ought the tutor get hot
If the Hottentot tot
Hoot and toot at her Hottentot tutor?

Slide 5 - Slide

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Today
Blog 1:  How to Write & Edit your Blog
Blog 2:  Survey your Blog Listening skills
Blog 3:  Quiz about your Blog Listening skills
Quiz:  How much do you know about Ethics in Business?
Audio + Quiz:  How Ethically & Socially Responsible are you?
Vlogging Forward
Blog Feedback 




Slide 6 - Slide

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Writing Your Blog

Slide 7 - Slide

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5 Steps to Writing Your Blog
  1. Craft a Great Headline That Readers Can’t Resist
  2. Write an Introduction That Grabs and Seduces
  3. Deliver Advice That’s Easy to Consume and Impossible to Ignore
  4. Close with a Motivational Bang
  5. Edit Your Post So It’s Professionally Polished

Slide 8 - Slide

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How to edit your blog...

Slide 9 - Slide

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Take a Knife to It

Slash all unnecessary words, sentences, paragraphs, stories, etc. Include only what is absolutely essential to convey your message. 
Add Emotion

Infuse your writing with passion, energy, and enthusiasm. If you’re bored by your blog topic, readers will be too.

Slide 10 - Slide

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Make it Easy on the Eye

Break up any large paragraphs (2–5 sentences maximum is your goal) and run-on sentences.
Break it Down

Clarify overly complicated wording. If you can’t say it simply, don’t write it. You don’t want to confuse your readers.

Slide 11 - Slide

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Speak Their Language

Add examples or metaphors to make complex ideas feel more tangible and easier to digest.
Don’t Yo-Yo

Ensure each sentence, paragraph and section drives the post forward toward the destination promised by the headline.

Slide 12 - Slide

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Be Smooth

Make each sentence and paragraph flow seamlessly into the next. Each sentence should be completely dependent on the ones before and after it or the transitions will feel choppy.
Avoid Sharp Turns

Adjust any abrupt changes in topic. They’re jarring to readers.

Slide 13 - Slide

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Spark the Senses 

Be specific and concrete (describe things readers can see, feel, hear, smell or taste). Avoid abstract statements.
Be Firm

Avoid words like “might,” “may,” “possibly” and “perhaps” when delivering your advice.

Slide 14 - Slide

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Give Some Eye Candy

They say a picture is worth a thousand words. Add relevant images, screenshots, and infographics to your blog content.
Respect Nature

Put things in their natural order (e.g., past to present, young to old, small to large, breakfast to dinner, etc.).

Slide 15 - Slide

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Kill the Weak

Replace weak verbs (e.g., “she went”) with more concrete, visceral verbs (“she walked”), replace passive voice (e.g., “he was pushing”) with active voice (e.g., “he pushed”), and replace weak adjectives (e.g., “good”) with strong adjectives (e.g., “wonderful”).
Do the Obvious

Fix any typos, spelling mistakes, or grammar mistakes (you can use grammar checkers like Grammarly and Hemingway App and spell-check in Word).

Slide 16 - Slide

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Let's test how well you've been listening...
5 quiz questions

Slide 17 - Slide

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A well-written blog should include...
A
Only what is absolutely essential to convey your message.
B
Passion, energy, and enthusiasm.
C
Things readers can see, feel, hear, smell or taste.
D
All of the above.

Slide 18 - Quiz

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Paragraph length should be...
A
3-6 sentences maximum
B
It depends on the subject matter
C
2–5 sentences maximum
D
1 sentence is enough for a paragraph

Slide 19 - Quiz

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Your headline should...
A
Make a promise that you should deliver on
B
Encourage readers to skim through your content
C
Grab attention but it doesn't have to be relevant to the content.
D
Tell the reader why you are a blogger

Slide 20 - Quiz

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You should edit your blog by...
A
Fixing typos, spelling mistakes, or grammar mistakes.
B
Replacing weak verbs with more concrete verbs.
C
Replacing passive voice with active voice.
D
All of the above.

Slide 21 - Quiz

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It's acceptable to use Grammarly and spell-check to make sure you present yourself well.
A
True
B
False

Slide 22 - Quiz

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Business Ethics - ML Unit 6 

Slide 23 - Slide

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Business leaders in my country are generally honest and trustworthy.
😒🙁😐🙂😃

Slide 24 - Poll

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Our manufacturing industries always respect the environment.
😒🙁😐🙂😃

Slide 25 - Poll

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Socially responsible companies are more prosperous.
Agree
Disagree
Don't know

Slide 26 - Poll

prosperous = rich/wealthy
How might trust be lost in business ethics?

Slide 27 - Open question

There is a vast range of possible answers here.

Trust can be lost b y saying something misleading or wrong about your product.  It can also be lost by the unethical actions of a company itself or an individual.  For example an employee bribing someone or being accused of corruption.
What can companies do to regain public trust?

Slide 28 - Open question

There is a vast range of possible answers here.

If companies want to regain public trust, they should be very open and honest about what went wrong and try and address the issues.  The key is being transparent about what they do.
What exactly was the Woolf Committee?

Slide 29 - Open question

The Woolf Committee was appointed by BAE Systems to look into the ethical conduct of the company and make recommendations for how they should behave. 
How ethical and socially responsible are you?
15 personal quiz questions

Slide 30 - Slide

Call on students to answer this questions.  Give them time to formulate their answers before calling on students. 
A system of moral principles or rules of conduct relating to human behavior.
A
Ethical dilemmas
B
Guilt
C
Reputation
D
Code of ethics

Slide 31 - Quiz

ETHICAL DILEMMAS = a situation where you have to make a decision about what to do.
GUILT= schaamte = a feeling of worry or unhappiness that you have done something wrong, such as caused someone harm 
REPUTATION = opinion that people have of someone or something, based on past behaviour.
CODE OF ETHICS = A set of rules about how to behave and do business with others.
Problems involving conflict between moral imperatives.
A
Ethical dilemmas
B
Honesty
C
Reputation
D
Scruples

Slide 32 - Quiz

SCRUPLES = a feeling that prevents you from doing something that you think is morally wrong or makes you uncertain about doing it.
"ROBIN HOOD HAD NO SCRUPLES ABOUT STEALING MONEY FROM THE RICH AND GIVING TO THE POOR." 
A feeling of responsibility or remorse for committing a wrong.
A
Role model
B
Honesty
C
Guilt
D
Trust

Slide 33 - Quiz

ROLE MODEL = a person who someone admires and whose behaviour they try to copy
Truthfulness, sincerity or frankness.
A
Values
B
Trust
C
Honesty
D
Code of ethics

Slide 34 - Quiz

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A person whose behavior, example, or success is emulated (copied) by others, especially by younger people.
A
Scruples
B
Role Model
C
Ethical Dilemmas
D
Reputation

Slide 35 - Quiz

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Lacking moral principles.
A
Ethical Dilemmas
B
Unethical
C
Crazy values
D
Reputation

Slide 36 - Quiz

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The beliefs, qualities, or standards that you consider important or desirable.
A
Honesty
B
Trust
C
Role model
D
Values

Slide 37 - Quiz

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____ are principles of morality or rules of conduct.
A
Customs
B
Traditions
C
Cultures
D
Ethics

Slide 38 - Quiz

CUSTOM = a way of behaving or a belief that has been established for a long time
"IN MY COUNTRY, IT IS CUSTOM FOR WOMEN TO GET MARRIED IN WHITE."

TRADITION = a belief, principle, or way of acting that people in a particular society or group have continued to follow for a long time, or all of these beliefs, etc. in a particular society or group
"SWITZERLAND HAS A LONG TRADITION OF NEUTRALITY."
Employees need only obey written work rules.
A
True
B
False

Slide 39 - Quiz

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This image is best an example of ...
A
Ethical Decision Making
B
Social Responsibility
C
Workplace Policy
D
Code of Ethics

Slide 40 - Quiz

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A manager hires his wife's young nephew instead of hiring a more qualified applicant. This is ...
A
Cronyism
B
Conflict of Interest
C
Nepotism
D
The way the world works

Slide 41 - Quiz

CRONYISM = the situation in which someone important gives jobs to friends rather than to independent people who have the necessary skills and experience
NEPOTISM = The act of using your power or influence to get good jobs or unfair advantages for members of your own family:
What is a consequence of good business ethics?
A
Increase in demand
B
Low employee turnover
C
High employee turnover
D
Good word of mouth from customers.

Slide 42 - Quiz

TURNOVER = the rate at which employees leave a company and are replaced by new people:
Which would describe the act of offering another person money to agree to a business deal?
A
Unlawful bribery
B
Ethical behavior
C
Conduct unbecoming
D
Good business

Slide 43 - Quiz

BRIBERY = an attempt to make someone do something for you by giving the person money, presents, or something else that they want.

CONDUCT = to BEHAVE in a particular way, especially in a public or formal situation, or to organize the way in which you live in a particular way:
Professional groups such as doctors, lawyers and teachers have their own code of ethics.
A
True
B
False

Slide 44 - Quiz

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Activities that individuals, groups & organizations undertake to protect their rights as consumers.
A
Bribery
B
Plagiarism
C
Consumerism
D
Whistleblowing

Slide 45 - Quiz

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Plagiarism is an ethical issue that is only found in schools and academic institutions.
A
True
B
False

Slide 46 - Quiz

PLAGIARISM = PLAGIAAT
The process or practice of using another person's ideas or work and pretending that it is your own:
Assessing ethical behavior can be subjective. (last question)
A
True
B
False

Slide 47 - Quiz

ASSESSING = BEOORDELEN 
Vlogging

Slide 48 - Slide

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Vlog Forward...
Information on your Moodle course:
Syllabus Student: English yr 2 sem. 2 VLOG
Start thinking about term 4 when you'll film your vlog during your study trip.

Slide 49 - Slide

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Slide 50 - Video

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Slide 51 - Video

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Blog Feedback (15 min)

Slide 52 - Slide

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