Unit 22- Lesson 3 Recap Learning Aim A Recap + Data

Lesson 3: Learning Aim A Recap + Data 

When is the deadline for Learning Aim A and what do you need to hand in?

What should be included in your spoken PowerPoint presentation?

1. Only problem definition
2. Mission, vision, problem definition
3. Only mission
4. Only vision

What are you telling your friend you are doing?

1. Exploring opportunities for a food truck business
2. Planning to open a dog grooming service
3. Testing with market research if it is feasible to start a mobile coffee stall
4. Starting a new business selling handmade jewelry

What does the word 'pilot' mean in this context?

1. A trial or test run of a research study.
2. A comprehensive investigation of market trends.

Is a survey considered primary or secondary research?

1. Primary research
2. Neither primary nor secondary research
3. Both primary and secondary research
4. Secondary research

What is the main difference between primary and secondary research?

1. Primary research involves collecting new data, while secondary research uses existing data.
2. Primary research is more reliable than secondary research.

Which type of research is generally more time-consuming and expensive?

1. Both are equally time-consuming and expensive
2. Primary research
3. Secondary research
4. Neither is time-consuming or expensive

For a Merit and Disctinction

(M) Appropriateness: Market research can be time consuming, expensive, inaccurate, what elements did you consider?  

(D) Why would you advice your company to use a specialist marketing agency? Or not?