4H Listening Stepping Stones theme 4

• Engels
• Middelbare school
• havo
• Leerjaar 4

What is your dream career?

Today

After this lesson, I have listened to an exercise about marketing

Listening (as a class)

Individual work: - Making exercises grammar theme 4

- Revision of irregular verbs

- Watching Theme 4

When talking about her past, Becky

1. describes how she felt in every phases of her career
2. explains why she decided to make the next career move
3. mentions the places she worked at and the function she had.

True or false?

1. The company she worked for paid her marketing course.

2. Her first job was at a large marketing company.

3. Becky graduated in Marketing.

4. Becky learnt a lot from experience.

True or false?

1. The company she worked for paid her marketing course. T

2. Her first job was at a large marketing company. F

3. Becky graduated in Marketing. F

4. Becky learnt a lot from experience T.

According to Becky, a job in the field or marketing is mainly characterised by

1. including a wide range of issues, from research to specific marketing concepts.
2. the research on social developments, usually carried out by an agency
3. understanding a customers' target audience, researching their needs and behaviour.

How does Becky contribute to her customers' businesses? By offering...

1. an innovative solution to their needs after conducting a study
2. diverse services such as customer service and product research
3. her expertise in both product and service related issues.

True or false?

1. a product is an essential element in the campaign; customer's needs take second place

2. Becky's services include introducing new products in the market.

Companies ask her advice in order to maximise their company's benefit of social media.

True or false?

1. a product is an essential element in the campaign; customer's needs take second place F

2. Becky's services include introducing new products in the market. T

Companies ask her advice in order to maximise their company's benefit of social media. T

Which groups did Becky approach for the development of her favourite project?

When designing the marketing campaign, Becky kept in mind that

1. students only buy a product if sufficient information is provided
2. students rely heavily on what others say about a product
3. teachers usually inform their students about products

How does Becky's team monitor the effectivity of the campaign? By

1. analysing students'behaviour
2. collecting data registering the target groups' response
3. conducting analytics registering students' reactions

Speak for 3 minutes: The most important part in a marketing strategy is the message and how to reach as large an audience as possible. What does Becky think about this? What do you think about this?

You have to have the right ___ in order to apply for the job as a Marketing Assistant.

1. qualifications
2. research

What exactly is the __ of the problem?

1. core
2. knowledge

If you want to __ a new computer you must do some research first.

1. convert
2. purchase

In order to ___ you have to work very hard at school

1. reach out to
2. excel

How they managed to meet the deadline has always __ me.

1. approached
2. intrigued

Today

After this lesson, I have listened to an exercise about marketing

Listening (as a class)

Individual work: - Making exercises grammar theme 4

- Revision of irregular verbs

- Watching Theme 4