Social Media in Business
Unit 3
Assignment Two
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Lesson duration is: 60 minItems in this lesson
Unit 3
Assignment Two
This Photo by Unknown Author is licensed under CC BY
At the end of the lesson the learners will be able to:
· Understand the Role of Social Media in Business
· Analyse Business Needs for Social Media Strategy
· Develop a Basic Social Media Plan
This Photo by Unknown Author is licensed under CC BY
Learning Outcomes
Introduction to Assignment 2
Discuss Learning Outcomes and assessment Criteria
Researching existing examples
2
Assessment Criteria
6
Learning Aim B:
Develop a plan to use social media in a business to meet requirements
2/1/20XX
PRESENTATION TITLE
7
Your Client
‘Loughview Community Fitness’ is a small gym and exercise provider in the small village of Loughmacrory. The business is run by the owner Paula Donaghy and her team of independent trainers, Barry, and Christine.
The gym runs a number of exercise classes throughout the day and personal one-to-one training sessions
Paula has a lot of work to do in the gym and has very little time to market and advertise the business correctly, therefore the client base has stayed the same for a while now
The building is owned by the Loughmacrory Community Association and is rented out to Dan Fox of “Shark Tank”. Paula and the team therefore pay rent monthly to Dan to use the facilities
Paula attended your presentation to the chamber of commerce and is now interested in running a social media campaign to try and help advertise Loughview Community Fitness and expand their customer base
3
Your Client
4
Loughview Community Fitness's current marketing challenges.
In groups, identify key challenges faced by Loughview Community Fitness regarding their marketing efforts.
Business Requirements for Social Media
8
Businesses need to consider the purpose of their use of social media, what does the business want to get out of it?
For example do they want it for
the direct selling of products/services
To create an image/brand
Customer service
Drive traffic to the company website
Or a combination of all these
Develop an online audience
Without a clear idea of what the business requirements are the social media campaign will have no clear focus and as a result will not be successful.
Initially it is better to have 1/2 simple and clearly defined requirements rather than trying to do a range of different things.
Once the main requirement is has been decided the business also need to consider who its target audience is and what social media websites are best suited to the businesses products or services and what the aims of the business are.
Group Task 10mins
8
Create a list of potential social media strategies that could help Loughview Community Fitness and share on Padlet
10
One method to help develop ideas for your social media campaign is to look at what your competitors and others in your industry are doing.
Potential social media strategies tailored to the gym's needs
What initial steps should Paula take to launch her social media campaign?
Selecting and Justifying a Suitable Social Media Platform
12
A business may select the social media platforms they use based on a number of different factors;
Target audience of the social media platform
Target audience of the business
Content available to be shared on the platform
Features of the platform e.g. ability to go live, share videos, respond to customers using comments.
Social Media Plan development
Business Requirements
Researching Similar Businesses
Selecting and Justifying Social Media Platform
Developing an Online Community
Social Media Posting Schedule - type of content
Social Media Policy
Feedback – Review and Refine
Create an outline for a basic social media plan. Each group briefly presents their outline to the class. 15 mins to complete 10 to share.
In the next lesson we will
Developing an Online Community
Social Media Posting Schedule - type of content
Social Media Policy
Feedback – Review and Refine
