T1 Primary Research 10G1 ABO

• Business Studies
• Secondary Education

Tuesday, 21st of October 2025

Primary and Secondary Research

• To identify the meaning of market research. 
• To recognize primary and secondary research methods

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What is your favourite chocolate brand?

Kinder

Chocolala

Godiva

Patchi

Al Nassma

1. Fatima Ahmed's phone company learns from market research that customers want phones with longer battery life. Then, they create a new phone with a powerful battery.

1. Find out about their competition.
2. Develop new product.
3. Identify a market gap

2. Alya's cafe was losing customers to a nearby cafe. She did some market research and found out the other cafe had more coffee options. Alya started to provide customers with more coffee flavours.

1. Find out about their competition.
2. Develop new product.
3. Identify a market gap

Now, we will learn the two types of market primary and secondary research. 

What is primary research?

1. It is the collection of products by businesses and individuals.
2. It is the collection of information, first-hand by the individual or business doing the research.
3. It is the collection of research first by individuals and then by businesses.
4. -

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What is the meaning of secondary research?

What is secondary research?

1. It is the collection of information gathered by someone else.
2. It is the collection of information first-hand by the person or organisation doing the research.
3. It is the collection and process of making a product.
4. -

It means using information or

research collected by someone else. 

It is also known as desk research 

because it can be done on your 

desk instead of going out to get 

the information. 

Internet

• full of information that a business can use- at social media or blogs that can give them information about what types of products are in fashion or what kind of issues are important to consumers. 
• Also online newspapers and magazines, businesses 
• Businesses can also do keyword searches to find out what kind of products people are looking to buy online.

Newspapers and magazines 

• Businesses can use these to get information about recent  trends, the economy or about the population of a region.  
• Often contain up-to-date information because they are published regularly.

Books 

•  Businesses can often find more detailed information about a topic in books than they can in newspapers and magazines. However, the information might not be as up to date 

Businesses records 

•  records of important information about customers, products or sales. 
• The Marketing Department can check old records to see how markets have changed or whether profits have increased over a period of time
  
• but some information not available to everyone - some are company secret

Governments reports

• information about the population or economy of a country. 
•  important information for businesses to use in marketing, including population growth and the demographics (gender, income/salary, interests) of the population

Industry reports

These are written about a specific industry. . For example, a hotel could use a report written about the tourism industry in the UAE. This could give them important information such as how many people visit, where the visitors come from and what kind of activities visitors prefer to do in the UAE

• 
  

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lms.moe.gov.ae

forms.microsoft.com

Answer only one question:
L1. What is Meera’s problem?
L2. Why do Meera’s customers prefer to go to the new store?
L3. If you were Meera, what would you do to get your customers back?

I know 3 primary research methods!

😒🙁😐🙂😃