Waarom koop jij die sneakers? De kracht van reclame

• Economie
• Middelbare school
• havo
• Leerjaar 3

Welcome, come in the Lesson up

Welcome, come in the Lesson up

Agenda

• The power of advertisement (30 min)
• Uitleg bedrijfseconomie (15 min) 

The power of advertisement

Leerdoelen:

At the end of the lesson you can:

• Understand how companies use advisertising to influence consumer behavior
• identify and explain the techniques used to make products appealing
• Reflect critically on your own purchasing behavior and the impact of advertising

How often are you influenced by ads without even noticing?

1. 5 - 10
2. 10 - 20
3. 20 - 50
4. more than 50

Why do companies advertise?

Companys want to grab your attention to make you buy their product

Emotions: happy faces

Discount

Famous people: Cristiano Ronaldo

Why do you think this ad works? (Emotion, celebrity, discount, something else?)

Why do you think this ad works? (Emotion, celebrity, discount, something else?)

If an ad claims a product makes you healthier, would you believe it?

1. Yes
2. No
3. Sometimes

 'A smart consumer doesn't buy what they see but what they need'

What did you learn?