route to market

• Excel
• Beroepsopleiding

are we innovative as mustad?
(0 is not inovative, 100 is innovative)

-1100

priorizing ideas, what is for your the most important focus point

1. DISTINCTIVENESS
2. MARKET POTENTIAL
3. STRATEGIC ALIGNMENT
4. TECHNICAL REQUIREMENTS

when are we seen as innovative
in your opinion

1. when we provide a constant flow of new products (needed or not needed)
2. when we have the total portfolio all at a high quallity
3. when we have new unique products out in our market
4. when we are coming with new products outside of our standard market

please rank the product groups in order we should be focusing on 

First priority

second priority

Third priority

Forth priority

fifth priority

priorizing ideas, what % should we grade the DISTINCTIVENESS
and please add comments why

priorizing ideas, what % should we grade the MARKET POTENTIAL
and please add comments why

priorizing ideas, what % should we grade the STRATEGIC ALIGNMENT
and please add comments why

priorizing ideas, what % should we grade the TECHNICAL REQUIREMENT
and please add comments why

priorizing ideas, what % should we grade the RESOURCE AVAILABILITY
and please add comments why

Sustainability, will this help us grow

😒🙁😐🙂😃

What would be acceptable route to market time

global products

regional products

1-3 months

3-6 months

6-9 months

9-12 months

How do we want to measure a succesfull product launches

What is most important to call a product launch succesfull

made the forecasted quantites

created x amount of additional margin

Creating a lot of positive post's

products to support bringing our message accross

where is the desicion point for purchase for a farrier

In store

At event

advertizements (sosial media)

at schools

given samples

Packing where should be the focus

Focus on the looks (realy stands out on the shelf)

Focus on the quality (Very functional,, strong for shipping)

What would be the right timing to involve our customers with our innovation PRIOR to launch

6 months

3 months

When we ship them the new product

It depends on the type of innovation

The best way to price our products is

Price everything the same based on family and region

Increase according to inflation by market

Analyse our portfolio, benchmark vs. Competition accordingly

set base price, then Price + 5% every year

Should we go trough the same process for all innovations?

YES

NO

We need to TIER our innovation process depending on project

Only a diference between NPI and update of excisting product

thank you for your input