Read seven pieces of advice for handling complaints. Which do you
think is good advice? Remember the letter you think is the best. There will be a poll in the next slide.
a Listen to the customer or read their complaint carefully.
b Let the customer know that you are going to take action and by when.
c Wait to see if the customer calls or writes again before taking action.
d Take responsibility and investigate the problem. Talk to everyone involved.
e Call or write to the customer and explain the reason for the problem. Avoid making
an apology or offering compensation immediately.
f Offer compensation if the customer suggests taking legal action.
g Write a polite and formal letter so everything is in writing, and offer compensation
if the customer’s complaint was valid.