BP Unit 4.1 - 4.2 - 4.3

• Engels
• MBO
• Studiejaar 4

Busines partner Unit 4

Food industry

What is your favourite kind of food?

a) fruit and vegetables

B) fast food

C) processed food

D) organic food

BP Unit 4

Unit 4.1 page 38-39

Watch the video of 4.1

Discuss in class

Do exercise 3

Answers exercise 3

Vocabulary for business strategies

Do exercises 5 and 6 

What word combinations can you make?

Collocation = a combination of two words that go together

e.g. target + group = target group

profit + margin = profit margin

Answer key exercise 5 

Answer key exercise 6

1. B develop strategies

2. C tackle problems

3. D take risks

4. A miss opportunities

5. F make a profit/ money

6. G come up with a plan

7. H solve problems

8. E cut costs

On offer: know one word and get two for free! 

a noun = een zelfstandig naamwoord

a verb = een werkwoord

an adjective = een bijvoeglijk naamwoord

verb	noun	adjective
compete	competition	competitive
merge (fuseren)	merger(fusie	x

Examples 

organised - organise - organisation

strong - strengthen - strength

additional - add - addition

Word building - verbs, nouns, adjectives. What is the noun of "acquire"

Unit 4.1 Over to you

Do exercise 7 and 8

Then compare your answers with a partner.

Answer key exercise 7

Answer key exercise 7

verb-----------------noun-------------------adjective 

Answer key exercise 7

verb-----------------noun-------------------adjective 

Answer key exercise 8

1. competition

2. competitive

3. fast-growing

4. growth

5. successful

6. successfully

SPEAKING

PEST Analysis

PEST Analysis is a measurement tool which is used to assess markets for a particular product or a business at a given time frame. PEST stands for ..... 

 Once these factors are analysed organisations can take better business decisions.

What do the letters PEST stand for?

CLIL IT

Listen to a lecture on business strategy.

Each answer is worth 2 points. 

Look at the diagram of Unit 4.2

What do the letters P - E - S - T stand for.

Write your answers on the whiteboard.

P = ......    E=...... S=......  T = ......  

01:50

pronounce these words
practice with a partner
analysis - analyses - analyse

the letters PEST stand for
P ... E... S... T...

CLIL IT

Listen to a lecture on business strategy. (4.2 ex 4a)

Number on your whiteboard. Then fill in the words in the gap

1.                                                  5.

2.                                              6. 

3.                                                  7. 

4.                                                  8. 

EACH ANSWER IS ONE POINT

CLIL IT  B Choose the correct option to complete the sentences. Tick (✔) if both options are possible.

1 You mustn’t / shouldn’t smoke anywhere inside the building. It’s banned.

 2 We will have to / must change our strategy if we hope to beat the competition.

 3 The government should / must lower corporate taxes in order to help businesses grow.

 4 Staff don’t have to / mustn’t pay for tea and coffee. It’s all free at the company.

 5  In my view we should / shouldn’t expand into that market. It’s a highly unstable region.

  6 The laboratory is a restricted area. Visitors mustn’t / don’t have to enter here.

 7 I mustn’t / don’t have to start work until 9 a.m. but I like to get there earlier.

English period 2

Happy 2025!

How was your holiday?

Tests and grades

• Unit 3 
• Unit 4
• Online practice  Unit 3 and 4

Test date: Wednesday 24 January

obligation

prohibition

necessity

recommendation

aanbeveling

noodzaak

verbod

verplichting

Modal verbs

have to + infinitive	necessity and obligation	* external rules
must + infinitive	necessity and obligation	* personal rules
should/ shouldn't + infinitive	recommendations and suggestions	advice and opinions
mustn't + infinitive	prohibited	* important not do do it, not allowed
don't have to + infinitive	not necessary

Modal verbs

Modal verbs

Modal verbs

Over to you

Unit 4.2

Do the following exercises in your task list

exercises 3 - 4 - 5 - 6 - 7 - 8

4.3 Solving problems

Direct or indirect communication?

What is the difference?

What is your style?

4.3

Learning goals:

 cultural awareness about dealing with problems

using a range of phrases for offering and asking for help

Do the Lead- in and watch the video.

Do exercises 2 and 3

Functional language exercises 7 and 8

Speaking: exercise 9 and 10