Video editing lesson 3

• Computing
• Lower Secondary (Key Stage 3)

Practice 

Code.org
Typing games

Toxicode

Nitrotype

Semantris

Canva

Misc

1. What products or services do you think they are for?

2. Why do you think this?

Logos

The logo designs are suggestive of:

1. A fast food/burger restaurant
   
2. A camping site
   
3. A car wash/valeting service
   

Learning Objectives

Strengthening: Understand the key elements of advertising  

Excelling: Create your own tourism video for Nottingham. 

Logos

Typical features of logos include:

• A simple effective design
• The design needs to match the product or service
• It should also work in black and white
• It should be memorable

Logos - 3 main types

1. Wordmark – Just the name of the company
2. Graphic symbol – An image that represents the company
3. Combination mark – Using both the name of the company and the icon.
   

Slogans and straplines

• Brand slogans allow a company to communicate a short key statement about the brand.
  
• They also work as a key message where visuals aren’t possible, such as in a radio advertisement.

Your advert 

Have students read the brief, take turns

Branding for Notts Uncovered

Notts Uncovered have been so impressed with your videos, they also want you to create some additional branding for the company.

Create a logo and a poster for Notts Uncovered to further persuade people to visiting nottingham.

Make sure your video meets all the requirements, then use the links on the next slide to go to the logo and poster editors in Canva.

Logo

Poster

Example Poster

Key requirements of your video advert

1. Minimum 1 minute long
2. Must include 1 key landmark from Nottingham
3. Must include 1 key event from Nottingham
4. Must include 1 famous face from Nottingham

5th Requirement! - Add the new logo to your video and/or Poster.

Logo Editor

Poster Editor

Continue creating your video

• 1 or 2 landmarks from Nottingham.

• One famous face from Nottingham.
  

• One key fact about Nottingham
  

• Be at least 1 minute long.
  

Canva video editing

If you get stuck creating your video

Click this link

These videos will provide short guides for each skill

Stock footage.