G10 T1 Promotion ABO

• Business Studies
• Secondary Education

Thursday, 7th of November 

2025

Place and Promotion

Pricing Strategy

Match the price strategy to the meaning

1. Cost- plus pricing means adding profit to the cost.                       true   -   false

2. Premium pricing is used for cheap products.                                 true    -  false

3. Promotional pricing can help sell more products quickly.           true   -  false

4. Competitive pricing means starting low and going higher.          true   -   false

Which location is better for a business, on a main road or a side street?

1. on the main road
2. on a side street
3. -
4. -

The Marketing Mix - Place

Even the best products will ____ if the customers can't find them.

1. be successful
2. fail

How much does it cost to put an advertisement on Burj Khalifa (on weekdays)?

1. 150,000 AED
2. 250,000 AED
3. 350,000 AED
4. 450,000 AED

What is the message from Mashreq Bank's

           promotion? "Climb2Change"

wordwall.net

What is promotion?

1. How a business tells customers about other elements of marketing mix- product, price and place.
2. How a business opens a new store to increase market share.
3. How loyal customers can get new products for free from a new store opening.
4. -

What are the 4 aims of promotion?

What is the difference between advertising and sales promotion?

1. One is using posters about communication and the other is about giving away new products.
2. One is mass communication and the other is techniques in pricing.
3. One uses all the marketing mix together and the other only uses pricing.
4. -

1. Which type of advertising would be cheaper?
2. Which types of advertising would be the most expensive?

 The AIDA Model

Groups create an advertisement poster which must have these 4 parts:

A – Attention: A big picture or bold color to attract eyes. 

Example: A bright perfume bottle image

I – Interest: A short sentence showing what is special. 

Example: “Long-lasting scent made in the UAE”

D – Desire: Make people want it! 

Example: “Perfect for special occasions and gifts”

A – Action: Tell people what to do. 

Example: “Buy now in Dubai Mall"

What is one of the aims of promotion?

1. To give information about the product.
2. To increase the price of the product.
3. To get more competition.