You can choose just three words to describe the image of the company.
Write down number 1 to 10 on a sheet of paper.
First look at the picture. Write down three words behind the number of the slide. One word describing the target audience, the other about the durability of the product the last about the image of the product.
Try to be specific and accurate in your choice of words. Products can be disposable, cheap, affordable, expensive, exclusive, et cetera.