05 - Sip Water - Video Editing

• Computing
• Lower Secondary (Key Stage 3)

1) What was the purpose of the advert?
2) Who is the target audience that the advert is aimed at?
3) In your opinion is the advert effective? Explain your answer...

KO - Create a video advertisement using video editing software

All Create a storyboard to plan out the advert

Most Use video editing software to create the advert

Some Use professional terminology to create a detailed storyboard

Task - Create a storyboard for your advert

You have been provided with a storyboard template. Use it to plan your advert. Make sure you include the main features of your advert - such as text, graphics and video clips. Remember the advert should only be 45 - 60 seconds long.

Teacher Demonstration

Demonstrate how to create a video in Canva - how to find content, show how to split clips, how to add audio, how to add effects and transitions

Task - Create advert using video editing software

You will create a 30 – 60 second video advert to be displayed on YouTube to advertise “Sip Water - Bottled Spring Water” with the goal of encouraging them to purchase the bottled water (available at all local supermarkets).

The video should include your SIP water logo.

It should include the following information:

• Sip Water believes in reducing our environmental footprint by using recycled glass bottles, instead of using plastic.
  
• 25% of every purchase is donated to Water Aid – who provide clean drinking water to poorer nations around the world.
  
• Sip Water gets its water from the Vicars Water fresh spring. Its water is 98% pure and full of minerals and goodness.
  
• The video should be exported as a MP4 video file, once the advert is complete.