Adverts (Cars)

Adverts 
What makes them persuade us?
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LiteracyLower Secondary (Key Stage 3)

This lesson contains 27 slides, with interactive quizzes, text slides and 2 videos.

time-iconLesson duration is: 120 min

Items in this lesson

Adverts 
What makes them persuade us?

Slide 1 - Slide

Slide 2 - Slide

Rule of 3
  • The good, the bad and the ugly
  • Stop, look and listen
  • Snap, crackle and pop
  • Stop, drop and roll



Slide 3 - Slide

Use of capitals

Slide 4 - Slide

Imperative
Get
This is an example of using the verb to tell someone to do something. 
Call
This is an example of using the imperative. They are telling the reader to call. 

Slide 5 - Slide

Slide 6 - Link

Give some examples of the imperative (tell someone to do something).

Slide 7 - Open question

Superlative

Slide 8 - Slide

Superlative
  • Adjective to describe the best, worst, least or most of something
  • The cheapest car around
  • The best value for money
  • The lowest price

Slide 9 - Slide

Slide 10 - Video

Slide 11 - Link

Slide 12 - Slide

Alliteration
  • Words beginning with the same sound
  • Best Buy
  • Dunkin Donuts

Slide 13 - Slide

Slide 14 - Link

Slide 15 - Slide

Rhetorical question
  • This is a question where no answer is needed.
  • Do you want to win a £1, 000,000?
  • Tired of slow broadband?
  • Why don't you try our new Bestie Burger?

Slide 16 - Slide

Pick a car advert
Describe what techniques the advert uses.
Type your answers into Class Notes. 

Slide 17 - Slide

Target audience
  • Adverts have different target audiences in mind. 
  • Young
  • Older
  • Gender
  • Interests
  • Socio-economic status -  how rich a person might be
  • Personality - daring, adventurous, confident, quiet, introverted, extroverted
  • Values - family, friends, the environment, culture, power, designer clothes, fancy car, house. 
  • Who is the target audience in each of these adverts?

Slide 18 - Slide

Slide 19 - Video

What type of personality is this advert targeting?

Slide 20 - Open question

Slide 21 - Slide

Was that advert targeted at someone who enjoys adventure?
Yes
No

Slide 22 - Poll

Slide 23 - Slide

Slide 24 - Slide

Slide 25 - Slide

Slide 26 - Slide

Create a car advert
Go to Class Notes and create a car advert.
Insert an image of your dream car. 
Add text to help persuade your target audience to buy it. 
Use the techniques you have learned about today.

Slide 27 - Slide