Marketingplan les 2

SWOT analysis recommendation
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Slide 1: Slide
EngelsMBOStudiejaar 3

This lesson contains 20 slides, with interactive quizzes and text slides.

time-iconLesson duration is: 60 min

Items in this lesson

SWOT analysis recommendation

Slide 1 - Slide

Lesson plan
At the end of this lesson you can write the outline for the improvement of the SWOT analysis.
  • Recommendation on   the SWOT analysis
  • Writing outline
  • Work on task
  • Peer feedback

Slide 2 - Slide

Success criteria
• You can list the steps of how to write an improvement on a SWOT analysis.
• You can explain what element of an outline is included and point out where.
• You can explain what element of an outline is missing.

Slide 3 - Slide

Slide 4 - Slide

Is there information in the plan, but not in the SWOT? 

What are the strenghts and weaknesses?

What opportunities and threats are there?

How does it link to the micro, meso, macro analysis?

Questions to consider

Slide 5 - Slide

  • What is good about their SWOT analysis? Why are those things good? 

  • What could be better about their SWOT analysis? Why should that be improved? 

Slide 6 - Slide

  • What would you use or do as well?

  • What would you do differently and how?

Slide 7 - Slide

I can list the steps of how to write an improvement on a SWOT analysis

Slide 8 - Poll

  • Read the marketing plan
  • Find and assess the micro-, meso- and macro-analysis
  • Find and assess the SWOT-analysis
  • Compare the information
  • Make your conclusion
  • Make your recommendation

Slide 9 - Slide

Writing an outline

Slide 10 - Slide

  • Blueprint for writing
  • Contains topics you will cover
  • Per paragraph
  • Make sure you don't forget information
  • Create structure

Slide 11 - Slide


Slide 12 - Slide

Create an outline for your SWOT-analysis recommendation.
The recommendation should be around 200 words long

Make sure it includes a conclusion that will explain the good parts and the parts that should be improved, and support your claims.

Make sure it includes a recommendation which states what could be done better and how, and what is done well.

You will give peer feedback on each other's outline before the end of this lesson.

Slide 13 - Slide

Fill in the peer feedback form

Slide 14 - Slide

Work on writing the recommendation

Slide 15 - Slide

Hand in the recommendation, see deadline in Teams

Slide 16 - Slide

Exit ticket

Slide 17 - Slide

Write down all the steps of how to write an improvement on a SWOT analysis

Slide 18 - Open question

I can write my recommendation

Slide 19 - Poll

If not, this is what I need to be able to do it..

Slide 20 - Open question