English lesson theme 4 Marketing part G reading

English lesson theme 4 Marketing part G reading
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Slide 1: Slide
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This lesson contains 15 slides, with interactive quizzes, text slides and 1 video.

time-iconLesson duration is: 50 min

Items in this lesson

English lesson theme 4 Marketing part G reading

Slide 1 - Slide

Tanzania,[c] officially the United Republic of Tanzania,[d] is a country in East Africa within the African Great Lakes region.

In the late 19th century, the mainland came under German rule as German East Africa, and this was followed by British rule after World War I when it was governed as Tanganyika, with the Zanzibar Archipelago remaining a separate colonial jurisdiction. Following their respective independence in 1961 and 1963, the two entities merged in 1964 to form the United Republic of Tanzania.

Planning of today
  • Reading
  • Homework check
  • Learning goals
  • Manipulation within marketing
  • Paragraphs: ELZA
  • Homework
  • Check learning goals

Slide 2 - Slide

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Reading
timer
10:00

Slide 3 - Slide

Abdulrazak Gurnah (born 20 December 1948) is a Tanzanian-born British novelist and academic. He was born in the Sultanate of Zanzibar and moved to the United Kingdom in the 1960s as a refugee during the Zanzibar Revolution.[1] His novels include Paradise (1994), which was shortlisted for both the Booker and the Whitbread Prize; By the Sea (2001), which was longlisted for the Booker and shortlisted for the Los Angeles Times Book Prize; and Desertion (2005), shortlisted for the Commonwealth Writers' Prize.
Homework check: Exercise 32 - 36 PART F. (Questions?)

Slide 4 - Open question

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Learning goals
  • I can search for information relating to themes within their own field of interest within longer texts. 
  • I can understand the main theme and most important arguments of simple texts in magazines, newspapers or on the internet. 

Slide 5 - Slide

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How do companies manipulate us into buying their product(s)?

Slide 6 - Open question

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5

Slide 7 - Video

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02:42
What is neuromarketing, and how do companies utilize it to influence consumer behavior?

Slide 8 - Open question

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05:28
The video discusses two systems of thinking in our brain. What are these systems, and how do they differ in influencing our purchasing decisions?

Slide 9 - Open question

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06:05
How does fatigue or exhaustion affect our susceptibility to impulsive buying, according to the video?

Slide 10 - Open question

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10:05
How do subtle sensory cues, such as visual or auditory stimuli, play a role in influencing consumer choices?

Slide 11 - Open question

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11:10
How can consumers become more aware of neuromarketing strategies to make more informed purchasing decisions?

Slide 12 - Open question

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Paragraphs: ELZA

Slide 13 - Slide

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Homework
Exercise 37 - 41 Part G (Page 39-43)


timer
10:00

Slide 14 - Slide

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Learning goals
  • I can search for information relating to themes within their own field of interest within longer texts. 
  • I can understand the main theme and most important arguments of simple texts in magazines, newspapers or on the internet. 

Slide 15 - Slide

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