Exploring the Benefits of Atulit Pure Cold Pressed Oils

Exploring the Benefits of Atulit Pure Cold Pressed Oils

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Exploring the Benefits of Atulit Pure Cold Pressed Oils

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Introduction to Atulit Oils

Atulit manufactures pure cold pressed oils, promoting healthy eating. Based in Bangalore, it started a year ago.

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Mission of Atulit Oils

The mission is to provide healthy oils for everyone's benefit, combating unhealthy processed oils.

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Market Challenges

Market is filled with trans fat and processed oils causing health issues. Atulit offers a healthier option.

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Personal Motivation

Family experiences led to the switch to cold pressed oils, inspiring the establishment of Atulit Oils.

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Current Operations

Operating from Bangalore, focusing in Indiranagar. Plans to expand to a larger consumer base.

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Target Market

Atulit follows a B2C model, mainly targeting homemakers concerned with healthy meals.

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Health Benefits

Pure, preservative-free oils reduce health risks when consumed in moderation.

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Market Potential

TAM: 40,58,151; SAM: 15,00,000; SOM: 1,50,000; PM: 1,500. Significant growth potential.

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Conclusion

Atulit Oils offer a healthy alternative to processed oils, with room for market growth and health benefits.

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